Skip to content
Share
Explore
COPYWRITER BRIEFING INPUTS
MARKET RESEARCH - COMPETITOR ANALYSIS
DIRECT COMPETITION IN ADS
Brand Website Link
Notes & Ad library link
Bombucha- mumbai
Toyo Kombucha- Delhi
not real, never forms a scoby, 6 month shelf life, basically carbonated water,
Atmosphere Kombucha
sugar levels too high- atleast 15g
mountain V Kombucha- BLR
Vegan paradise - tempeh, Mumbai
Mavi’s Kombucha- readymade fermented prod.
BrewDr.
sophisticated outlook, premium feel- so minimal copy, including printing quality, no crazy fonts or colours that are not on our palette, okay with any ad that sells
not too much clutter, minimal, on-brand, open to experiment, use website as reference
Cureveda
Good packaging, emphasis on product quality etc. laymen ingredietns name etc.
Ultrahuman, Minimalist
I have stopped at their ads, liked the caption “we analyse your diet” <ultrahuman>, innovative patch
There are no rows in this table
DIRECT COMPETITION IN EMAILS
Brand website Link
Notes & Email newsletters brand references
Atmosphere Kombucha
Check for WhatsApp/email references
Cultures for health - US
There are no rows in this table
Price Positioning
Luxury
Zoh prebiotic
Premium
Affordable luxury
Mass market
Indirect Competition
Property
Value
Mention Indirect competition-
People buying your product what else they might buy/interested in
Other brands selling similar or different products to the same target audience (share links)?
Ex: Instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
Probiotic supplements, digestive enzyme, antacids, homeopathic solutions for IBS, Gastro, visit gastro doctors, naturopaths, gut doctors, constipation-related issues,
There are no rows in this table
1
Count
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.