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COPYWRITER BRIEFING INPUTS
BRAND TONE & VOICE
BRAND TONE & VOICE
VOICE & TONE
Question
Value
1
Do you have internal guidelines for Brand Tone and Voice?
Link of pdf of BRAND VOICE & TONE GUIDE
2
If no to above question, link to 1-2 brands with your voice and tone
Link & What COPY do you like in their website/Insta/Blog?
Good packaging, emphasis on product quality etc. laymen ingredietns name etc.
Link & What COPY do you like in their website/Insta/Blog?
3
List of words to use for your brand copy
open
4
List of words not to use for your brand copy
nothing specific
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