Thrive Cart

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TC - Creative Briefs - 8/5

Concept 5: Launch Your Online Course In 4 Steps with ThriveCart

Inspiration:
`https://www.facebook.com/ads/library/?id=822451846729435`⁠

Voiceover link:

https://app.air.inc/a/cOz7CfP9h⁠

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Brief Overview

Video Editor

Creative Assets Folder:

https://app.air.inc/a/bwEDMj7LJ⁠

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Completion Date: Tuesday, July 16th

Editing Style: Creator / Narrative IG & YouTube Ad

Inspiration:

https://www.facebook.com/ads/library/?id=822451846729435⁠

Aspect Ratios: 9:16, 4:5 & 16:9 (YouTube Size) **For YouTube edit, look at

this example here⁠

to see how to use vertical size in 16:9 format**

**Here are 2 YouTube videos you can use snippets from where it makes sense, the split screen of the store being built would be good to grab from the 2nd video

1 -

https://youtu.be/nzV8mTYLmAU?si=kHiCHi56XbK5OpST⁠

2 -

https://youtu.be/l73DD4KVs88?si=zJJsOTrHcQtc7tkr⁠

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Brief/Script

Formula

Script / Talking Points

Content Folder

Editing Visuals

Hooks

H1: Want to launch your online course today? Today, I want to show you how to create your very own, very beautiful online course by the end of the day. We'll do it in four simple steps. H2: Here’s how to create your very own online course in 4 simple steps... H3: This is the secret to making your own online course by the end of the day in 4 easy steps... H4: If you want to make a living from anywhere in the world using the knowledge you already have, then this video is for you. I’m gonna show you how to create a profitable online course in 4 easy steps...

click for:

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HOOK 1

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HOOK 2 - use stock footage if necessary

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HOOK 3

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HOOK 4

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(add subtitles throughout)

H1:

Visual: A dynamic title screen with the text "Want to launch your online course today?" in bold letters, with a background of someone working on a laptop in a cozy, inspiring workspace.

Effect: A quick zoom-in effect on the text to grab attention.

H2:

Visual: A step-by-step checklist graphic that shows "Step 1," "Step 2," "Step 3," and "Step 4." and how to create an online course

Effect: Highlight each step briefly, but don't go into detail.

H3:

Visual: A montage of course content being created quickly (e.g., editing videos, uploading PDFs).

Effect: Fast-paced editing to convey the ease and speed of the process.

H4:

Visual: A travel-themed background, with a person working on their laptop in various global locations (beach, café, mountain).

Effect: Subtle motion effects, like clouds moving or waves rolling, to keep the viewer engaged.

STEP 1-A

Step one is to create your course, and to do that we’re going to be using ThriveCart.

And that’s because with ThriveCart, its very comprehensive, so we’re able to do everything from creating the course, to setting up a sales funnel, processing payments.

It makes selling online courses more efficient and more user friendly.

Things that normally require multiple different softwares, multiple accounts. ThriveCart does everything all in one place, as you will see.

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ThriveCart dashboard screen-recording

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ThriveCart features

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Visual: Screen recording of logging into ThriveCart and navigating to the dashboard.

Effect: On-screen text: "Step 1: Create Your Course with ThriveCart."

Visual: Screen recording of the ThriveCart dashboard, highlighting different sections (Course Creation, Sales Funnel, Payments).

Effect: A smooth pan across the dashboard to show the comprehensiveness of the tool.

Visual: A graphic showing ThriveCart features (text: all-in-one solution).

Effect: Animation that combines multiple icons into one, representing efficiency.

Visual: Continuation of the comparison graphic, showing all functions merging into ThriveCart.

Effect: A cohesive visual with arrows pointing to ThriveCart, emphasizing "all-in-one."

STEP 1-B

So now that we’re signed into our ThriveCart account, we’re gonna start by navigating to the 'Learn+' section.

Here, you'll set up your student hub. This is the main place for students to access all their learning materials.

You can customize the student dashboard to match your brand. This makes it easy for students to navigate their courses.

Now, create your modules and lessons. Add video lectures, PDFs, quizzes, and any assignments for your students.

ThriveCart is great for structuring your course. It guides students through it, which makes learning easier.

Learn+ / Creating Course

Visual: Screen recording of clicking into the 'Learn+' section from the dashboard.

Effect: Highlight the 'Learn+' button with a spotlight effect as it’s clicked.

Visual: Screen recording of creating and customizing the Student Hub in ThriveCart.

Effect: Zoom in on the customization options and text overlay: "Customize Your Student Hub."

Visual: Show examples of customizing the dashboard with different logos and color schemes.

Visual: Screen recording of adding a module, uploading a video lecture, attaching PDFs, etc.

Effect: Text overlay: "Add Modules, Videos, PDFs, and Quizzes."

Visual: Screen recording of the student view, showing how the course structure is presented.

Effect: Highlight the navigation menu on the student dashboard.

STEP 2

Step two is creating your product. Go to 'Create New Product' and select 'Digital Product' for your course.

Set your course's price and any access rules. These may include time-limited access or drip delivery. They will manage how and when students receive their lessons.

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Creating Product

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Visual: Screen recording of the 'Create New Product' process, selecting 'Digital Product.'

Effect: On-screen text: "Step 2: Create Your Product."

Visual: Screen recording of setting the price and configuring access rules like drip content.

Effect: Use callouts to explain what drip delivery means and how it works.

STEP 3

Step three is all about maximizing your revenue. With ThriveCart, it’s easy to add bump offers.

A bump offer is an upsell or down sell that you can offer to your students and its a great way to boost your average order value.

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Creating an Upsell

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Visual: Screen recording of adding a bump offer during the product setup.

Effect: On-screen text: "Step 3: Maximize Your Revenue."

Visual: An infographic explaining what bump offers are and how they work, with a live example shown in the recording.

Effect: Animated arrows pointing from the main product to the bump offer, showing the flow.

STEP 4

Finally, design your checkout page. ThriveCart's drag-and-drop editor lets you build a custom, polished checkout page.

Customize the layout. Add your logo. Include testimonials to build trust and boost conversions.

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Creating a Checkout

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Visual: Screen recording of designing a checkout page using the drag-and-drop editor.

Effect: On-screen text: "Step 4: Design Your Checkout Page."

Visual: Screen recording of adding a logo and testimonials to the checkout page.

CTA

And that's it. Your online course is live and ready for students.

Now, you can get started with ThriveCart and have your course finished by the end of the day.

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Live Course

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Visual: A final view of the fully set-up product page and student dashboard, showing the course live.

Effect: On-screen text: "Your Course is Live!"

Visual: A closing slide with a strong call-to-action button: "Get Started with ThriveCart Today."

Effect: A closing animation with the ThriveCart logo and an encouraging message to start now.

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Script:

HOOKS

H1: Want to launch your online course today? Today, I want to show you how to create your very own, very beautiful online course by the end of the day. We'll do it in four simple steps.

H2: Here’s how to create your very own online course in 4 simple steps...

H3: This is the secret to making your own online course by the end of the day in 4 easy steps...

H4: If you want to make a living from anywhere in the world using the knowledge you already have, then this video is for you. I’m gonna show you how to create a profitable online course in 4 easy steps...

BODY COPY