TC - Creative Ideation

I - Build The Well

II - Mine The Connections


Concept #1: Watch Me Build A Funnel in 49 Seconds
To demonstrate the quick, user-friendly setup and intuitive interface that allows users to build effective sales funnels in less than a minute.
Implementation:
Write a script for and shoot a time-lapse video showing the funnel building process, highlighting the speed and simplicity of ThriveCart.
Concept #2: Here’s what people are saying about ThriveCart...
Real-life testimonials from customers showcasing their success stories using ThriveCart.
Implementation:
Conduct and share interviews with successful customers, focusing on how ThriveCart has helped grow their business.
Concept #3: Message from CEO Ad, Origin Story, Why Thrive Cart Is
A personal touch from the CEO sharing the company's mission and why ThriveCart stands out.
Implementation:
Produce a heartfelt and visually engaging video message from the CEO explaining the origin story and the vision behind ThriveCart.
Concept #4: The #1 Checkout Funnel Is Only A One Time Payment
Highlight the financial benefits and cost-effectiveness of ThriveCart’s pricing model.
Implementation:
Create a comparison infographic showing the cost savings of ThriveCart's one-time payment (and everything that comes with it) versus competitors’ recurring fees.
Concept #5: ThriveCart — Wayyy More Than An Ecom/Course Creation Platform
To tell stories that highlight ways ThriveCart helps make peoples lives better on AND off the computer. What does ThriveCart do for people other than help them make online sales?
Implementation:
Ask users how their lives have changed since using ThriveCart and use their testimonials as mashup ads. What is ThriveCart other than an eCom platform? It’s the key to freedom, change, growth, impact, and most importantly, joy.
Write scripts for creators and produce a narrative surrounding their heroes journey. example: How I Went From _____ To A Successful Online Business Owner Who Loves What They Do For A Living...
Thrivecart is wayyyy more than a checkout page
Not only do you get the highest converting cart on the market
You also get Learn+, a LMS solution that will allow you to launch your course in less than a week
The best part? We don’t charge you monthly
Our lifetime pricing was designed to support the entrepreneurship community
Checkout what our fast growing community has to say about thrive cart

III - Craft The Promise

Concept #1: TIME TO VALUE — How I Made An Online Course in 5 Days, Got My First Paying Student in a week, and Replaced My Old Salary 30 Days Later...
Emphasize the quick return on investment and immediate benefits and milestones users experience, as well as longterm results.
Implementation:
Share case studies and testimonials showcasing how quickly users see results after implementing ThriveCart. [In the next 7 days, 30 days, next month, month after that, etc...]
Concept #2: REMOVE THE RISK — 14 Day Money-Back Guarantee (Statics / CTAs / part to other concepts)
Highlight the risk-free nature of trying out ThriveCart with a money-back guarantee at the end of ads.
Implementation:
Emphasize the 14-day refund policy in all marketing materials to reassure potential customers.
Use trust badges and third-party endorsements prominently throughout ads.

IV - Make It Believable

Concept #1: SHOW NOT TELL — How to make $____ in ____ days with ThriveCart
To provide visual proof of ThriveCart’s effectiveness through customer stories and data.
Implementation:
Use video testimonials from real customers discussing their positive experiences with ThriveCart from a financial point of view.
Concept #2: SHOW NOT TELL — How to make an online course business in _____ days/hours using ThriveCart
To provide visual proof of ThriveCart’s effectiveness and ease of use by showing the process of creating an online course and selling it using ThriveCart.
Implementation:
Script & shoot step-by-step video ads featuring a detailed video tutorial on how easy it is to build an online course with ThriveCart.
Concept #3: SHOW NOT TELL — Day in the life of someone who uses ThriveCart to power their online business
To tell a story of a current ThriveCart user of where they are now compared to what life was like before using ThriveCart
Implementation:
Use customer testimonials as well as script stories for creators that describe how ThriveCart has given them the freedom to enjoy their lives more.

V - Make It New

Concept #1: ThriveCart — The Cutting Edge Of Online Business
To inform people on ThriveCart’s latest developments and how they can leverage them for their business and stay on the cutting edge.
Implementation:
Tutorial Ads — Ads demonstrating new features & integrations, their ease use of, how it saves them time and generally how they improve running an online business in 2024.
NEW Feature Update Ads — Ads announcing upcoming features & updates, their benefits, and the struggles they help you avoid.
Concept #2: ThriveCart’s Latest Offers (TBD)
To attract leads and entice people to try ThriveCart with a low barrier to entry item before getting them to buy into the product.
Implementation:
Include throughout all ads a message the particular offer that is being displayed on the following landing page (most ads will ultimately be offer dependent, especially regarding CTA).




Future Concept #1: Customer Interview Google Meet

Ask if we can get


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