Thrive Cart

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TC - Creative Briefs - 7/25

Overall Creative Strategy

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3 Layers:

Layer 1: Hook & Concept

Layer 2: Customer Stories / Social Proof (Show Not Tell)

Layer 3: No-Brainer Offer CTA / Risk Removal

Concept #1: Wayyy More Than An Ecom/Course Creation Platform

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Concept #2: Here’s what people are saying about ThriveCart...

Idea: Real-life testimonials from customers showcasing their success stories using ThriveCart.

Implementation: Create an ad in the twitter/descript style of the example shown, using script and voiceover provided. Ad Format:

Video

Aspect Ratios:

4x5

9x16

16x9

Examples: See this ad for an example of the twitter/descript style ad:

Loading…⁠

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Voiceover file:

https://app.air.inc/a/cjdNdFJqH⁠

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Script Copy:

If you’re thinking about creating an online course, GOOD NEWS: you’re ALREADY in the top 1%.

It’s true. You know more about your course subject than 99% of people.

But creating an online course isn’t as easy as all these online ‘gurus’ make it seem.

They talk about the money, the flashy stuff, but they never tell you how many moving pieces this type of business has if you want to be successful.

From creating and hosting the course itself, to the multiple pages you need in order to sell your course, not to mention all the technical setup it requires. Yeah, not easy.

When I first started my online course business, my goal was simple: make an extra $1k a month to support my family. That kind of money would have been life-changing for us.

At the time, the thought of being a $100k business never even occurred, but I took a leap of faith and started with ThriveCart.

As I made my maiden voyage into online course creation, ThriveCart's high-converting cart pages and seamless payment processing took away the stress of technical hurdles.

I could focus on what mattered most—creating valuable content for my audience. And guess what? ThriveCart made that easier as well.

Plus, with one-click upsells and downsells, I could effortlessly offer additional value to my customers.

Each sale wasn't just a transaction; it was an opportunity to build a relationship and offer more.

Now, as a multiple 7-figure business owner, I look back and realize how ThriveCart transformed my journey.

It wasn’t just about making sales; it was about creating a sustainable, scalable business that allowed me to live my dream life.

ThriveCart not only made my success possible but easier, faster, and way less stressful.

If you're ready to start your 1st online course today, click or swipe to start your journey confidently with ThriveCart.

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Concept #3: Online Course Creators Have Made $2.6B+ With ThriveCart

Idea: Highlight the 2.6B that ThriveCart users have processed.

Implementation: Make an ad in the style of the example using the text provided.

Examples:

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https://app.foreplay.co/share/ads/YTEewQVsfB7mVkftOVC0?user=undefined⁠

Ad Format:

GIF

Aspect Ratios:

4x5

9x16

Headlines / Copy:

Primary headline in the middle stays the same throughout:

Online Course Creators Have Made $2.6B+ With ThriveCart

Secondary copy at the bottom that rotates with pic of each person:

Kathleen Cameron

CEO of Diamond Coaching Academy

Built a $30M business

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Lauren Smith (

other images to choose from)⁠

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Founder & CEO, Modern Collective

Built a $2M business in 18 months

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Katie Stewart,

CEO, Katie Stewart Wellness Inc.

Built a 7-figure business

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Visual Details:

use this lady as design inspo:

https://www.instagram.com/gemma.bonhamcarter/reels/⁠

CTA: Add “START NOW” button at the bottom like the example

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Concept #4: We Help People Launch AND scale online course businesses

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