Chapter 6: Using social media to tell the story

Social media have dramatically changed how sports are both covered and consumed. Teams, athletes, reporters and fans can now communicate with each other instantly in ways that would have been unimaginable as recently as 15 years ago. Because social media platforms now serve as tools to disseminate information, it is vital for you all to understand best practices for covering sports on social media. Since this is an introductory reporting class, we will focus primarily on producing in-game social media coverage on Twitter. Even though you are now producing content in real time, the tone of your coverage should remain objective just as it would for a game story or standup.

Social media calendar
10
Class
Chapter
Content
Date
1
Class 17
Social media
Intro to social media coverage
3/11/2021
2
Homework
Social media
Readings 1, Quiz 1
3/15/2021
3
Class 18
Social media
Social coverage lab
3/16/2021
4
Homework
Social media
Homework 2
3/17/2021
5
Class 19
Social media
The Liz prep lab + NGS quiz 4
3/18/2021
6
Field Assignment
Social media
Liz Murphey Invitational
3/19/2021
7
Field Assignment
Social media
Liz Murphey Invitational
3/20/2021
8
Field Assignment
Social media
Liz Murphey Invitational
3/21/2021
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Readings

Gisondi, Chapter 3 (Social Media: Using Twitter as a Reporting Tool) & Chapter on golf

Quiz

Click the link below to take the quiz. The deadline to complete the quiz is 11:59 p.m. on Monday, March 15.

Homework 2

Find an NBA game that will be televised and watch this game. While doing so, follow the in-game Twitter coverage of two reporters who are covering the game. Write a brief summary comparing and contrasting the coverage by these two reporters and share it with your section instructor in the appropriate ch6_nbatwitter channel.

Field Assignment

The Liz Murphey Collegiate Classic, named for the longtime golf coach and first women’s athletic director at UGA, will be played Friday-Sunday March 19-21. All 14 teams in the SEC are scheduled to compete along with the College of Charleston, Louisville, and Southern Cal.

Review the Gisondi book for particulars on covering golf. All three days of the tournament will be played as “stroke play,” meaning that players score based on the number of strokes they complete over the course of the day. In collegiate team golf, five players compete and the team counts the four lowest scores. Threesomes compete, so the top golfers from three colleges will comprise one threesome, the No. 2 golfers from the same colleges comprise the next, and so on. The team whose four top golfers have the lowest combined total score after three days wins the tournament.

You all have been placed in the following groups based on which time slot you signed up for and the tournament schedule. Plan on being at the course 45 minutes before your group is scheduled to tee off so you can meet with instructors and get oriented.

Friday, March 19
Brooke Barber & Allison Thiel - Charleston, Auburn, Ole Miss (fourth group, golfers TBA) -
approximate start 9 a.m.

LJ Jackson, Sarah Detwiler & Weldon Kolker - Charleston, Auburn, Ole Miss (fifth group, golfers TBA) -
approximate start 9:10 a.m.

Mackenzie Tanner & Rylee England - LSU, Tennessee, Florida (fifth group, golfers TBA) -
approximate start 9:15 a.m.

Lauren Smith & Savannah Daly - Georgia, Southern Cal, South Carolina (third group, golfers TBA) -
approximate start 9:45 a.m.

Dalton Lyle & Taft Gantt - Georgia, Southern Cal, South Carolina (fourth group, golfers TBA) -
approximate start 9:55 a.m.

MeKayla Gough & Sydney Lowe - Georgia, Southern Cal, South Carolina (fifth group, golfers TBA) -
approximate start 10:05 a.m.

Kennedie Weems & Mackenzie Brooks - Arkansas, Louisville, Vanderbilt (third group, golfers TBA) -
approximate start 10:35 a.m.

Brandon Bryant & Armani Kardar - Georgia Black, Missouri, Kentucky (fourth group, golfers TBA) -
approximate start 10:40 a.m.

Emily Dozier & Michael Doti - Arkansas, Louisville, Vanderbilt (fourth group, golfers TBA) -
approximate start 10:45 a.m.

Adrian Godoy & Troyce Grant - Georgia Black, Missouri, Kentucky (fifth group, golfers TBA) -
approximate start 10:50 a.m.

Hannah Donneson & Bobby Andrews - Arkansas, Louisville, Vanderbilt (fifth group, golfers TBA) -
approximate start 10:55 a.m.

Saturday, March 20
De Turner & Maggie Ruland - teams and golfers TBA -
start time 9:05 - 10:05 a.m.
Matthew Welsh & Kyle Soto - teams and golfers TBA -
start time 9:05 - 10:05 a.m.
Katherine Lewis & Alex Nikitin - teams and golfers TBA -
start time 9:05 - 10:05 a.m.

Sophie Ralph & Eve Hernandez - teams and golfers TBA - teams and players TBA -
start time 10:15 - 10:55 a.m.

Matthew Davis & McGregor Rowland - teams and golfers TBA -
start time 10:15 - 10:55 a.m.

Zeke Palermo & Ben McKettrick - teams and golfers TBA -
start time 10:15 - 10:55 a.m.


Sunday, March 21
Taylor Hearn & Sara Weaver - teams and golfers TBA -
start time 9:55 - 10:55 a.m.

Thomas Ehlers & Kenzie Harms - teams and golfers TBA -
start time 9:55 - 10:55 a.m.

Taylor Vismor & Elizabeth Milstead - teams and golfers TBA -
start time 9:55 - 10:55 a.m.

Wesley John, Matthew Brown & Colin Ochs - teams and golfers TBA -
start time 9:55 - 10:55 a.m.


Below are specific details for this assignment.

Before the round

Each group will post the following in #theliz_prep channel in Slack at least two hours before the group of golfers they’re assigned to begins its round:
Full description of all three golfers’ 2020-2021 seasons to date using info gathered from team websites and golfstat
List of team, coach and golfer Twitter handles for all three golfers
List at least one noteworthy piece of background information (beyond how they have played so far this season) for all three golfers
Choose a mobile app (canva, adobe spark, etc.) that you and your partner will both download and use to create graphics after the round. Make sure you are comfortable using this app to create graphics using photos you have taken.
Download the Golfstat app on your phone
Familiarize yourself with the UGA Golf Course:
During the round
Each group should tweet at least three times per hour through the @ByGradySports account (login info will be shared soon). Tweets should include:
Context (don’t assume the audience knows what is happening)
Twitter handles for teams and golfers listed, along with official tournament hashtag (#theliz) in order to increase engagement
Visuals (photos, videos, graphics, GIFs, etc.)
After the round
Each group should create and tweet a final score graphic within one hour of the end of the round
Both members of each group should pull everything their group tweeted from the @ByGradySports account and add these tweets to a Wakelet. DM this Wakelet to your section instructor within two hours of the end of the round.
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