Pobrecito Brand Standards Manual

Creative Strategy

Brand Signatures

Visual Elements

Key Visual Element

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Visual Elements

Color Palette

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Download Color Palette

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The color palette is warm and inviting but still conveys liveliness and energy. The green and beige keep it fresh, while the stronger warmth brought in by the Orange, Red, and Brown express Pobrecito’s boldness.

Main Colors

Main Colors

Orange

Pantone

Pantone P 158 C

Hex Code

#EE7623

RGB

R 238 G 118 B 35

CMYK

C 3 M 66 Y 99 K 0

Green

Pantone

Pantone P 163-5 C

Hex Code

#E5EA92

RGB

R 229 G 234 B 146

CMYK

C 12 M 0 Y 54 K 0

Beige

Pantone

Pantone P 9-9 C

Hex Code

#DED1B0

RGB

R 222 G 209 B 176

CMYK

C 13 M 13 Y 33 K 0

Spiced Brown

Pantone

Pantone 490 C

Hex Code

#511D03

RGB

R 81 G 29 B 3

CMYK

C 40 M 82 Y 92 K 62

Red Hot

Pantone

Pantone 185 C

Hex Code

#FE011B

RGB

R 254 G 1 B 27

CMYK

C 0 M 100 Y 96 K 0

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Color Combinations

Ensure that there is always enough contrast among the colors.

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Main Colors

Color Combinations

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