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Visual Elements
Color Palette
Color Palette
The color palette is warm and inviting but still conveys liveliness and energy. Red was maintained as the main color of Pobre, coming from the previous brand identity, but remixed as a richer, deeper red. Old customers will feel familiar to the refreshed identity, but also illustrates that the experience they’ll have in the new restaurant will be something a bit different from Pobre’s run in Kamppi Helsinki.
Color Palette
Red
Pantone
Pantone P 49-16 UHex Code
#AB121CRGB
R 171
G 18
B 28CMYK
C 22
M 100
Y 100
K 16
Periwinkle
Pantone
Pantone P 102-4 UHex Code
#7D87C2RGB
R 125
G 135
B 194CMYK
C 54
M 45
Y 0
K 0
Black
Pantone
Pantone P Process Black UHex Code
#070303RGB
R 7
G 3
B 3CMYK
C 73
M 68
Y 66
K 88
Beige
Pantone
Pantone P 31-1 UHex Code
#F5E1D3RGB
R 245
G 225
B 211CMYK
C 3
M 11
Y 14
K 0
Dark Brown
Pantone
Pantone P 43-16 UHex Code
#F1342DRGB
R 81
G 52
B 45CMYK
C 49
M 69
Y 69
K 54
Clay
Pantone
Pantone P 42-8 UHex Code
#922F11RGB
R 146
G 47
B 17CMYK
C 27
M 91
Y 100
K 27
Orange
Pantone
Pantone P 30-16 UHex Code
#D5641CRGB
R 213
G 100
B 28CMYK
C 13
M 73
Y 100
K 2
Mustard
Pantone
Pantone P 10-13 UHex Code
#EAC473RGB
R 234
G 196
B 115CMYK
C 9
M 22
Y 65
K 0
Color Combinations
Ensure that there is always enough contrast among the colors.
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