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Pobre Brand Standards Manual
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Visual Elements

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Color Palette


The color palette is warm and inviting but still conveys liveliness and energy. Red was maintained as the main color of Pobre, coming from the previous brand identity, but remixed as a richer, deeper red. Old customers will feel familiar to the refreshed identity, but also illustrates that the experience they’ll have in the new restaurant will be something a bit different from Pobre’s run in Kamppi Helsinki.

Color Palette
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Pobre - Coda Colors-03.png
Pantone
Pantone P 49-16 U
Hex Code
#AB121C
RGB
R 171 G 18 B 28
CMYK
C 22 M 100 Y 100 K 16
Pobre - Coda Colors-04.png
Pantone
Pantone P 102-4 U
Hex Code
#7D87C2
RGB
R 125 G 135 B 194
CMYK
C 54 M 45 Y 0 K 0
Pobre - Coda Colors-05.png
Pantone
Pantone P Process Black U
Hex Code
#070303
RGB
R 7 G 3 B 3
CMYK
C 73 M 68 Y 66 K 88
Pobre - Coda Colors-06.png
Beige
Pantone
Pantone P 31-1 U
Hex Code
#F5E1D3
RGB
R 245 G 225 B 211
CMYK
C 3 M 11 Y 14 K 0
Pobre - Coda Colors-07.png
Dark Brown
Pantone
Pantone P 43-16 U
Hex Code
#F1342D
RGB
R 81 G 52 B 45
CMYK
C 49 M 69 Y 69 K 54
Pobre - Coda Colors-08.png
Clay
Pantone
Pantone P 42-8 U
Hex Code
#922F11
RGB
R 146 G 47 B 17
CMYK
C 27 M 91 Y 100 K 27
Pobre - Coda Colors-09.png
Orange
Pantone
Pantone P 30-16 U
Hex Code
#D5641C
RGB
R 213 G 100 B 28
CMYK
C 13 M 73 Y 100 K 2
Pobre - Coda Colors-10.png
Mustard
Pantone
Pantone P 10-13 U
Hex Code
#EAC473
RGB
R 234 G 196 B 115
CMYK
C 9 M 22 Y 65 K 0
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Color Combinations

Ensure that there is always enough contrast among the colors.
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Pobre Coda_Color 1.png
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Pobre Coda_Color 2.png
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Color Palette
Color Combinations
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