Pobre Brand Standards Manual

Creative Strategy

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Visual Elements

Key Visual Element

Brand Application

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Visual Elements

Color Palette

The color palette is warm and inviting but still conveys liveliness and energy. Red was maintained as the main color of Pobre, coming from the previous brand identity, but remixed as a richer, deeper red. Old customers will feel familiar to the refreshed identity, but also illustrates that the experience they’ll have in the new restaurant will be something a bit different from Pobre’s run in Kamppi Helsinki.

Color Palette

Color Palette

Red

Pantone

Pantone P 49-16 U

Hex Code

#AB121C

RGB

R 171 G 18 B 28

CMYK

C 22 M 100 Y 100 K 16

Periwinkle

Pantone

Pantone P 102-4 U

Hex Code

#7D87C2

RGB

R 125 G 135 B 194

CMYK

C 54 M 45 Y 0 K 0

Black

Pantone

Pantone P Process Black U

Hex Code

#070303

RGB

R 7 G 3 B 3

CMYK

C 73 M 68 Y 66 K 88

Beige

Pantone

Pantone P 31-1 U

Hex Code

#F5E1D3

RGB

R 245 G 225 B 211

CMYK

C 3 M 11 Y 14 K 0

Dark Brown

Pantone

Pantone P 43-16 U

Hex Code

#F1342D

RGB

R 81 G 52 B 45

CMYK

C 49 M 69 Y 69 K 54

Clay

Pantone

Pantone P 42-8 U

Hex Code

#922F11

RGB

R 146 G 47 B 17

CMYK

C 27 M 91 Y 100 K 27

Orange

Pantone

Pantone P 30-16 U

Hex Code

#D5641C

RGB

R 213 G 100 B 28

CMYK

C 13 M 73 Y 100 K 2

Mustard

Pantone

Pantone P 10-13 U

Hex Code

#EAC473

RGB

R 234 G 196 B 115

CMYK

C 9 M 22 Y 65 K 0

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Color Combinations

Ensure that there is always enough contrast among the colors.

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Color Palette

Color Combinations

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