3. Main group of stakeholders is defined, however there is now clear understanding, who makes final decisions.
4. Main group of stakeholders defined as well as main responsible one — it’s needs fullfield first, others can be ignored.
4. Main group of stakeholders defined as well as main responsible one — it’s needs fullfield first, others can be ignored.
5. There is clear governance on the product, who is responsible for what. The main stakeholder is defined, however the needs of every person of interest are taken into account.
3. Tolerance: At this level, stakeholders know each others responsibilities, positions and plans so there are no overlaps in the delivery process. However, they are still working as separate entities.
3. Tolerance: At this level, stakeholders know each others responsibilities, positions and plans so there are no overlaps in the delivery process. However, they are still working as separate entities.
4. Engagement: Stakeholders support each other, share a vision and work as a team.
4. Engagement: Stakeholders support each other, share a vision and work as a team.
Stakeholder commitment to the product's success
3. Stakeholders are involved in the decision-making process and actively participate in the product's life and development. However, their motivation is primarily driven by external factors such as KPIs, OKRs, bonuses, etc. They make decisions to ensure the product's survival, but may not prioritize its success.
4. Stakeholders balance their personal interests with the success of the product. They make effective decisions that help the product evolve and grow.
4. Stakeholders balance their personal interests with the success of the product. They make effective decisions that help the product evolve and grow.
4. Stakeholders balance their personal interests with the success of the product. They make effective decisions that help the product evolve and grow.
Understanding designer’s responsibilities and stakeholders expectations
3. Designers have an overall perception of their responsibilities and stakeholder expectations, however struggle in specific cases of miscommunication.
4. The designers clearly understands the scope of responsibilities and expectations of his/her work.
4. The designers clearly understands the scope of responsibilities and expectations of his/her work.
4. The designers clearly understands the scope of responsibilities and expectations of his/her work.
Direct communication with the stakeholders
2. Designers participate in meetings with final approvers, however they silently listen and write down the comments.
4. The designer is an active contributor to meetings with final approvers, as a trust-worthy expert.
4. The designer is an active contributor to meetings with final approvers, as a trust-worthy expert.
4. The designer is an active contributor to meetings with final approvers, as a trust-worthy expert.
1. Awareness: At this level, stakeholders are aware of the experience designer's role and responsibilities. However, they may not fully understand the designer's expertise and the value they bring to the project, so all the ideas from designers are ignored.
3. Confidence: At this level, stakeholders have confidence in the experience designer's ability to create effective designs. They trust that the designer has the expertise and skills to create designs that meet the needs of users and stakeholders. So they can accept some ideas beyond the direct responsibilities of the designer.
4. Partnership: This level involves stakeholders working in partnership with the experience designer. They actively seek the designer's input and collaboration in making design decisions. They understand that the designer's expertise is critical to the project's success.
5. Empowerment: At the highest level of trust, stakeholders empower the experience designer to lead the design process. They trust the designer's expertise and allow them to make design decisions that best meet the needs of users and stakeholders. This level of trust creates an environment where designers can do their best work and create designs that drive business success.
Understanding of the design value
1. Awareness: At this level, businesses are aware of the existence of design as a discipline and its role in creating aesthetically appealing products. However, they may not fully understand the strategic value of design or how it can impact the bottom line.
3. Integration: At this level, businesses integrate design into their product development process and see it as a key component in creating successful products. They understand the importance of involving designers early in the process and allocating sufficient resources for design.
4. Investment: This level involves businesses investing in design by setting design goals, and allocating budgets for design research and development. They understand that design is not just a one-time expense, but an ongoing investment in their product's success.
5. Business-Driven Design: At the highest level of understanding, businesses see design as a strategic product driver. Design helps guide decision-making at the executive level. Business leaders understand that design is not just about creating attractive products, but about creating products that drive growth and achieve business goals.