Underscore VC's Seed Round Fundraising Toolkit in 2023
Underscore VC's Seed Round Fundraising Toolkit in 2023
Templates and resources to help you find, pitch, and update investors.
The answer is an often unhelpful, “It depends.”
So we’ve packaged some repeatable tactics and best practices designed to get you started on each step of the fundraising process.
In this toolkit, you’ll find resources to help you find and build relationships with VCs, prepare your fundraising materials, and move the process forward. We’ve published these resources as a Coda doc, so you can take notes and save files as you go. The resources are ordered chronologically, and we recommend that you start by reading through them in this order.
Before you dig into the toolkit, you can also take some time to explore our video series on Seed fundraising:
At the end of the day, you’re the expert on your business. Trust your gut. Take what’s helpful, and leave what’s not.
Underscore is an early-stage Boston-based VC firm backing bold entrepreneurs with an aligned community designed to fit each startup's unique needs.
If you have questions, or are looking for additional resources, drop us a line: hello@underscore.vc.
if you want to use this doc as your own workbook to take notes or add other resources.
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1
Pitching
The answer from many VCs is: It depends. This article demystifies what Seed funding “depends” on.
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2
Investor Relations
VC relationship building happens over time. Here's how to share the right info, manage inbound interest, and more.
Open
3
Pitching
A dashboard that highlights key SaaS operating metrics that’s relevant to your team, board, and investors.
Open
4
Pitching
Effectively manage inbound interest, focus your timeline, share information, meticulously track your conversations, and more.
Open
5
Investor Relations
Approach investor intros thoughtfully. Here's how to leverage your network the right way.
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6
Pitching
Avoid common traps and use a bottom-up approach in determining your startup’s market opportunity.
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7
Pitching
This slide is not about defending yourself or complaining about your competitors; it’s an opportunity to share your unique insights about what makes you different.
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8
Investor Relations
An easy way to keep track of all the conversations, emails, calls, tweet storms—you name it.
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9
Investor Relations
You might have heard the saying, “A startup’s relationship with a VC is like a marriage,” given SaaS companies take an average of nine years to exit—longer than the average US marriage.
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10
Pitching
What belongs in a pitch deck? How much information is too much? How do I tell a compelling story about my business?
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11
Investor Relations
Don’t let your Seed round announcement go to waste. Maximize reach, engagement, and impact with this complete guide.
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12
Investor Relations
An investor update template that makes it easier to outline and structure information.
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