If you’re getting ready to send an investor update, you might be asking yourself questions like: What should I include? How transparent should I be?
When sharing an update, you’ve got to provide enough detail without overloading the reader. It can be hard to strike the right balance.
The Investor’s Perspective
Before gathering data and writing your investor update, take a minute to think from an investor’s perspective. Investors—like you—are often bombarded with emails. They may be tracking dozens of startups, so make it easy for them to digest and respond. You’ll ultimately benefit.
To focus, ask yourself: After they skim through your email, what is the one thing you want the investor to take away? Do you desperately need hiring help? Are you crushing your revenue goal?
Startup Secret: Include a TL;DR section at the top that highlights the main takeaways. Was this a good month? Why?