Yazi Saas Investment memo

Perplexity

Email reach out

Validation Questions

Timeline

AI-BO Investment Memo (OLD)

Explore

Validation Questions

Would WhatsApp replace?

Do you have problems with current research software?

Would you like to use WhatsApp?

Would they use for data collection or just invites / notifications or Survey tool

We’re considering a pricing model around $150 - $400 per month. How does this align with your budget and perceived value for a comprehensive qualitative research tool?

What are the biggest hurdles you face when conducting research in emerging markets? Do you think using WhatsApp or a platform like, tailored to these markets, would address these challenges?

How do you currently navigate the challenges of reaching diverse socioeconomic groups in your research? Do you see value in a tool that broadens this accessibility?

How do you currently engage with your audience for data collection? What are your thoughts on using a widely-used platform like WhatsApp for this purpose?

In what scenarios could you see a tool like WhatsApp being most useful in your research process? (e.g., data collection, invites/notifications, survey deployment)

Topic

Issues with existing qual research software for emerging markets

Appetite and view of using WhatsApp

Problems with existing digital research

Focused on consumer research in emerging markets

Email notification downfalls:

Low response rate

Excludes part of population who doesn’t have email on their phone or at all

Digital tools exclude population: Many lower-income consumers don’t like navigating to surveys through URLs due to digital unfamiliarity and fear of using too much mobile data

Digital tools yield lower success for media and multi-day studies: Consumers struggle to upload media or forget to come back and upload if it’s a multi-day diary study

Can’t reach people digitally in emerging markets

Current digital ‘efficient’ methods lead to non-representative samples and yield low response rates

Diary

Participants don’t complete diary entries because they forget and don’t get email reminders

App barrier: Forcing participants to download survey app - phone storage and mobile data

Time waste: Use WhatsApp manually with moderators running WA accounts

Inefficient: Participants have to wait for moderators to respond - frustrating delays for respondent and inflexible times

Manually moderate focus groups in WhatsApp: Have to manually download data from chats

Very short

Bard

Validating Yazi with Market Research Agencies: Inspired by The Mom Test

Using The Mom Test principles, here's how you can validate assumptions and gauge demand for Yazi among market research agencies:

Focus on Uncovering Open Loops, Not Opinions:

Instead of: "Do you have problems with current research software?"

Try: "Tell me about a recent market research project where you faced challenges."

Follow up with: "What made those challenges frustrating?" or "How did those challenges impact your research?"

Avoid Leading Questions:

Instead of: "Would you like to use WhatsApp for research?"

Try: "How do you currently recruit participants for qualitative research?" or "What are some challenges you face with engaging participants in research?"

Follow up with: "Have you considered alternatives like mobile messaging apps for outreach or data collection?"

Dig Deeper into Usage Scenarios:

Instead of: "Would they use Yazi for data collection or just invites / notifications or Survey tool?"

Try: "Imagine you're conducting a study on consumer perceptions of a new food product. How would you see Yazi facilitating different stages of the research, from recruitment to data analysis?"

Follow up with: "Are there specific features or functionalities that would be most valuable for your typical research projects?"

Identify Obstacles and Friction Points:

Instead of: "Likely barriers to adopting WhatsApp"

Try: "Tell me about any concerns you might have about using WhatsApp for market research."

Follow up with: "If we could address these concerns, how likely would you be to consider Yazi?"

Uncover Value and Willingness to Pay:

Instead of: "How much might they pay and whether they would need to switch or add"

Try: "Can you describe the typical budget you allocate for market research tools?"

Follow up with: "For what kind of value improvement or time saved would you consider adding a new tool like Yazi to your existing workflow?"

Focus on Specific Use Cases:

Instead of: "Are there instances where WhatsApp better"

Try: "Think about a particular type of research project where traditional methods struggle. How do you think Yazi could offer a better solution using WhatsApp?"

Follow up with: "Can you envision specific features or functionalities that would make Yazi uniquely suited for these challenging research scenarios?"

Additional Tips:

Conduct interviews with diverse agency representatives, covering different sizes and specializations.

Emphasize active listening and open-ended questions.

Avoid selling or promoting Yazi – focus on understanding their needs and challenges.

Look for patterns and themes across interviews to identify key insights.

Use quotes and specific examples from your interviews to support your findings.

ChatGPT

Understanding the Current Challenges:

Question: Could you describe a recent project where you found data collection challenging? What were the specific issues?

Rationale: This open-ended question encourages agencies to share their pain points without directly suggesting that they have problems with current software. Their responses can reveal if there's a gap Yazi could fill.

2. Assessing the Appeal of WhatsApp Integration:

Question: How do you currently engage with your audience for data collection? What are your thoughts on using a widely-used platform like WhatsApp for this purpose?

Rationale: This question gauges their current methods and opens up a discussion about WhatsApp's potential benefits, without presuming they would prefer it.

3. Exploring Usage Scenarios:

Question: In what scenarios could you see a tool like WhatsApp being most useful in your research process? (e.g., data collection, invites/notifications, survey deployment)

Rationale: This question helps you understand how they might use a WhatsApp-based tool, providing insights into whether they view it as a comprehensive solution or just a supplementary tool.

4. Gauging Interest in Advanced Features:

Question: How valuable would you find the ability to include media (images, videos, voice notes) in your data collection? Could AI-assisted transcription and categorisation of this media be beneficial to your work?

Rationale: This probes the interest in Yazi's unique features, without assuming they're necessary or desirable for every agency.

5. Understanding Pricing Sensitivity:

Question: We’re considering a pricing model around $150 - $400 per month. How does this align with your budget and perceived value for a comprehensive qualitative research tool?

Rationale: Directly asking about pricing gives you insights into their budget constraints and how they value such a tool.

6. Assessing the Perceived Value of Real-Time Insights:

Question: How critical are real-time insights in your decision-making process? Could a tool that provides quicker access to data change

how you conduct market research?

- Rationale: This question checks the importance of real-time data for agencies, potentially highlighting Yazi's efficiency advantage.

7. Exploring the Importance of Market Accessibility:

Question: How do you currently navigate the challenges of reaching diverse socioeconomic groups in your research? Do you see value in a tool that broadens this accessibility?

- Rationale: By discussing their current struggles with market reach, you can position Yazi as a solution to accessing broader demographics.

8. Investigating the Attractiveness of Incentivization Features:

Question: How do you currently incentivize survey participation? Would a feature offering direct rewards, like vouchers, be an attractive addition to your research tools?

- Rationale: This uncovers their current methods of participant incentivization and opens discussion about Yazi's unique incentives.

9. Understanding the Appeal of Audio/Video Capabilities:

Question: Do you currently use any audio or video elements in your research? How do you see these mediums enhancing your data collection, especially with AI integration?

- Rationale: This helps you understand their current use of media in research and how Yazi's video and audio capabilities might fit into their needs.

10. Evaluating Interest in Emerging Market Solutions:

Question: What are the biggest hurdles you face when conducting research in emerging markets? Do you think using WhatsApp or a platform like , tailored to these markets, would address these challenges?

- Rationale: This identifies their pain points in emerging markets, potentially positioning Yazi as a solution.

Writing the Investment Memo:

Clear Structure: Follow the outlined structure, presenting information logically and coherently.

Persuasive Language: Use compelling and confident language to highlight Yazi’s unique selling points and potential impact.

Evidence-Based Claims: Back up each point with statistics, case studies, or real-world examples, ensuring every claim is substantiated.

Practical Examples: Use practical scenarios to illustrate how Yazi solves specific problems or adds value.

Tailored to Audience: Ensure the memo speaks directly to the interests and concerns of potential investors, focusing on market potential, scalability, and return on investment.

Collecting and Analyzing Data:

Reach Out to Network: Use your connections to get initial feedback and testimonials.

Cold Email Strategy: Craft emails that are concise, intriguing, and encourage a response. Personalize where possible.

Survey or Interview: Consider using a structured survey or conducting interviews to gather detailed feedback.

Data Analysis: Compile and analyze the responses to validate assumptions and understand market demand.

Incorporate Findings: Use this data to strengthen your investment memo, providing concrete evidence to support your business model and market potential.

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