Yazi Saas Investment memo

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Executive Summary

Yazi is a cutting-edge market research platform designed for agencies conducting qualitative research in emerging markets, especially Africa. By integrating WhatsApp bots, Yazi provides unparalleled reach and engagement.

The platform solves key pain points faced by traditional digital research methods:

Captures more representative data by leveraging WhatsApp's 90%+ penetration rate in Africa

Drives higher response rates (3-10x over email/SMS) through real-time engagement

Enables more affordable data collection due to WhatsApp's low data costs

Allows flexibility in data types (text, images, video, voice notes) for deeper qualitative insights

Yazi is well-positioned to capitalize on the $700M market research industry in Africa, which is poised for rapid digitization. With strong early traction and a clear path to $5M+ revenue, Yazi presents a compelling investment opportunity.

Market Opportunity

The global market research industry is valued at over $90 billion, with steady growth projected at 2-3% CAGR over the next 5 years

https://www.grandviewresearch.com/industry-analysis/market-research-industry-analysis⁠

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Africa represents a $700 million subset growing at over 9% annually

https://www.researchandmarkets.com/reports/5015198/africa-market-research-industry-and⁠

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. The rapid adoption of mobile phones and internet connectivity is enabling digitization across industries. Market research is no exception, with digital methods expected to account for over 60% of spend by 2025

https://www.researchandmarkets.com/reports/5015198/africa-market-research-industry-and⁠

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- presenting a timely opportunity.

Yazi specifically targets qualitative agencies with 11-100 employees - a $2 billion global market with over 5,000 potential customers worldwide

https://www.ibisworld.com/industry-statistics/number-of-businesses/qualitative-market-research-united-states/⁠

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Product

Yazi allows researchers to create surveys through an intuitive web app. These automatically generate WhatsApp bots for distribution to panels.

Key capabilities:

Form builder (think Google forms) with flexible question types (text, media, polls)

Results with bar charts of every question and the ability to filter and cross-section results

Contact list uploads for mass broadcasts

Autonomous incentive management within WhatsApp

Automated media transcription/labeling with AI

This saves agencies hours of manual work to run engaging, incentivized campaigns on WhatsApp.

Our roadmap prioritizes panel and recruitment management tools for more turnkey research.

Traction

10+ paying agency customers

$150k ARR, 230% YoY growth

92% gross margin

38% month-over-month customer retention

We project $5M+ revenue by 2025 through expanded agency partnerships and global footprint.

Team

Financials

Yazi has raised $600k to date and is raising a $2M seed round to scale go-to-market and develop our roadmap.

Key metrics:

Payback period: 14 months

Gross margin: 85%+

CAC: $8,000

LTV: $24,000

Exit opportunities include acquisition by research/survey software cos (Qualtrics, SurveyMonkey) or social media platforms (Facebook, LinkedIn).

How does yazi's whatsapp research platform address the limitations of traditional research methods

Higher reach and engagement: By leveraging WhatsApp's over 90% penetration rate in Africa, Yazi captures a more representative sample and achieves 3-10x higher response rates compared to email or SMS surveys. This solves the problem of skewed data from limited digital reach.

Lower cost and higher accessibility: WhatsApp's low mobile data usage (10 cents per survey) expands affordability for participants across income levels. This increases participation to yield more comprehensive insights.

Flexibility in data types: Integration of various WhatsApp data types - text, images, video, voice notes - allows greater depth in qualitative research. Features like AI-enabled media transcription provide further analysis.

Real-time insights: Immediate notifications and high WhatsApp usage drive quicker turnaround on surveys. This supports more frequent research for timely decision-making.

ChatGPT

Investment Memorandum: Yazi - Redefining Market Research with WhatsApp Integration

Executive Summary:

Yazi emerges as a pioneering market research platform in Africa, leveraging WhatsApp's widespread use to offer a distinct advantage over traditional digital survey tools. This innovative approach addresses significant challenges faced by market research agencies, providing an efficient, engaging, and comprehensive data collection method. Yazi's unique blend of accessibility, real-time insights, and depth in qualitative data collection sets it apart in the rapidly evolving African market research landscape.

Pain Point Faced by Market Research Agencies:

Conventional digital survey tools often result in limited reach, low engagement, and non-representative data, particularly in diverse markets like Africa. These tools struggle with low response rates and can miss nuanced, qualitative insights critical for comprehensive market research.

Yazi's Competitive Edge Over Traditional Digital Tools:

Higher Engagement and Reach: WhatsApp's penetration rate in Africa exceeds 90%, surpassing the reach of traditional digital tools. This translates to significantly higher engagement and response rates, ensuring more representative and reliable data.

Real-Time, Interactive Data Collection: Unlike static digital surveys, Yazi's WhatsApp integration allows for interactive, real-time data collection, making it possible to capture immediate and context-rich responses.

Rich Media Capabilities: Traditional digital tools are limited in handling rich media content. Yazi’s ability to incorporate images, videos, and voice notes offers a depth of qualitative insights that static surveys cannot match.

AI-Powered Analysis: Yazi's use of AI to transcribe, categorise, and analyse multimedia content sets it apart, transforming qualitative data into actionable insights more effectively than traditional survey tools.

Lower Data Costs and Accessibility: WhatsApp's low data requirements make Yazi more accessible across different socioeconomic groups, a significant advantage in emerging markets where data costs can be a barrier.

Incentivised Participation: Yazi’s integration of rewards like vouchers and discounts directly within the WhatsApp platform boosts participation rates, a feature not typically found in standard digital survey tools.

Market Analysis:

Size and Growth: The market for innovative data collection methods is expanding, with Africa showing a high demand for technology-driven solutions.

Market Trends and Dynamics: The shift towards real-time, interactive, and multimedia-based research is evident, with Yazi at the helm of this transformation.

Competitive Landscape: Yazi's unique WhatsApp integration and AI capabilities offer a distinctive advantage over traditional digital survey tools, particularly in emerging markets.

Product or Service:

Unique Features: Yazi's combination of WhatsApp's widespread use and AI-powered analysis of rich media content distinguishes it from conventional digital survey platforms.

Current and Future Development: Yazi is continuously evolving, with future enhancements aimed at expanding its multimedia capabilities and AI analysis features.

Proprietary Technology: Yazi's approach to integrating WhatsApp for market research and its AI-driven analysis potentially pave the way for intellectual property development in this space.

Why WhatsApp Surpasses Traditional Digital Survey Tools:

Unmatched Market Penetration: WhatsApp's extensive use in Africa offers a wider, more engaged audience.

Enhanced Participant Interaction: Real-time notifications and interactive capabilities lead to more dynamic and immediate data collection.

Superior Data Collection: The ability to collect and analyse rich media content provides deeper insights than traditional text-based surveys.

Greater Accessibility: WhatsApp's low data usage ensures participation across various demographic groups, crucial in data-sensitive markets.

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