I'm Tim, the founder of Yazi, a WhatsApp-based qualitative research platform. I’m emailing you because of IBI's expertise in digital focus group research and presence in India.

We're convinced that using WhatsApp for digital qual research in under-represented markets increases representativeness and engagement.

But we’re uncertain about the commercial appetite and scale potential of a pure WhatsApp solution.

Would you be willing to give feedback on a 30min call on Wed or Thurs this week? If so, please let me know a time that suits you, or feel free to pick a time from

my Calendly⁠

Specifically, I’m eager to hear your views on:

Challenges you’ve encountered with current qualitative research software in emerging markets.

Your thoughts on the potential of WhatsApp as a research tool.

We're incredibly grateful for your time and generosity.

ChatGPT

Subject: Your Insight on WhatsApp for Market Research?

Hi [Recipient's Name],

I’m Tim Treagus, founder of Yazi - a WhatsApp-based market research platform. We're exploring how WhatsApp can enhance digital qual research in under-represented markets, and I’d value your expert opinion on this.

Would you have 30 minutes for a call this Wed/Thurs to discuss:

Challenges with current qual research tools in emerging markets.

Your view on using WhatsApp for research.

Here's my Calendly link to pick a time that suits you:

https://calendly.com/tim_yazi/30min?⁠

⁠

Thanks for considering this. Your insights would be incredibly helpful!

Best,

[Your Name]

BARD

Subject: Quick question - WhatsApp for research in emerging markets?

Hi [Name],

I’m Tim Treagu, founder of Yazi, a platform using WhatsApp for qualitative research in under-represented markets.

We're convinced it boosts engagement & representativeness, but unsure about commercial viability.

Would you have 5 mins to share your thoughts on a call on Wed/Thurs work to discuss:

Challenges with current qual research tools in emerging markets.

Your view on using WhatsApp for research.

Happy to share our research insights in return.

Thanks,

[Your Name]

⁠

https://calendly.com/tim_yazi/30min?⁠

⁠

Old

Founder of Yazi here, a platform using WhatsApp for qualitative research in under-represented markets.

We're convinced it boosts engagement & representativeness, but unsure about commercial viability.

Would you have 5 mins to share your thoughts on a call on Wed/Thurs work?

Happy to share our research insights in return.

Thanks,

[Your Name]

⁠

https://calendly.com/tim_yazi/30min?⁠

Topic

Issues with existing qual research software for emerging markets

Appetite and view of using WhatsApp

Any potential roadblocks or concerns you see from your vantage point.

Intro

Dear John,

I'm the founder of Yazi, a qualitative research platform that uses WhatsApp as the engagement and data collection channel.

Hey (Name),

I run a market research startup trying to make conducting consumer researcg data in emerging markets a lot easier.

Hi Lloyd, I run Yazi, a market research platform that uses WhatsApp to research emerging market consumers.

Context

We're pretty convinced that using WhatsApp for digital qual research in under-represented markets improves representativeness and engagement.

But I’m uncertain about how many companies would be keen to use WhatsApp.

We're having a lot of trouble figuring out how all the pieces of the industry fit together and where we can best fit into it. You know more about this industry than anyone and could really save us from a ton of mistakes.

I'm hoping to speak to market research experts like yourself from SA to better understand the space & inner-workings.

We’ve worked with quite a few agencies, mainly in South Africa (e.g. 60DB, The Qual Agency, AT Kearney) but are having a hard time understanding how larger companies work with vendors for market research.

Yazi is built around the idea of leveraging WhatsApp to reach a broader, more engaged audience for qualitative data collection. Given your profound experience and accomplishments in market research, I believe your insights could greatly help us understand the industry's evolving needs and challenges.

2nd context

Your agency's experience in digital focus group research is invaluable to us. Could you spare just 30 minutes for a chat this week? In that time, I’d love to hear your thoughts on:

The biggest challenges you face in qualitative research today.

Your opinion on using WhatsApp as a research tool.

You've been working in market research for a while and could really help point us in the right direction.

You've been working in market research for a while and could really help me cut through the fog.

Ask / CTA

Can you spare a bit of time in the next week to help point us in the right direction over a coffee? (ask)

Can you spare 20min on Thurs/Fri or next week for a call?

Would you be willing to hop on a quick call this week? Just reply to this email or choose a time slot that works for you on my calendar ([link to calendar tool]).

We're incredibly grateful for your time and generosity.

Would you be available for a 30-minute chat in the coming weeks? I’m flexible with timings and can work around your schedule. Your advice could be a game-changer for us, and we would be deeply grateful for your contribution.

⁠

V1

Hey (Name),

I run a market research startup trying to make accessing data in Africa a lot easier.

We're having a lot of trouble figuring out how all the pieces of the industry fit together and where we can best fit into it.

We’ve worked with quite a few startups & consultancies like Yoco, Smartwage, Kearney, but would like to understand how larger companies work with vendors for market research.

You've been working in market research for a while and could really help point us in the right direction.

Can you spare 20min on Thurs/Fri or next week for a call?

Lwanda

V2

Hey Scott, I run a market research startup trying trying to make finding or accessing data in Africa a lot easier.

Can you spare a bit of time in the next week to help point us in the right direction over a coffee? (ask)

Hey Pete,

I'm trying to make finding or accessing data in Africa a lot easier. We're just starting out and don't have anything to sell, but want to make sure we're building something that actually helps (framing).

We’ve worked with quite a few startups & consultancies (e.g. Yoco, Smartwage, AT Kearney) but are having a hard time understanding how larger companies work with vendors for market research. You've been working in market research for a while and could really help me cut through the fog.

Do you have 20min towards the end of this week of next for a call?

V3

Hi Lloyd, I run Yazi, a market research platform that uses WhatsApp to research emerging market consumers.

I'm hoping to speak to market research experts like yourself from SA to better understand the space & inner-workings.

Would you be open to a 30min call?

Hi Lloyd,

Does {company} do a lot of qualitative research?

I’m reaching out because {company} does focus groups

I run Yazi, a market research platform that uses WhatsApp to research emerging market consumers.

I'm hoping to speak to market research experts like yourself to see if you resonate with these pain-points

Would you be open to a 30min call?

⁠

I've mainly been working with startups so, I’m hoping to understand how larger companies approach market research. Would mean a lot!

⁠

"Hi Nontuthuzelo,

I’m the co-founder of Yazi, a market research platform that uses WhatsApp to survey people.

I've mainly been working with startups so, I’m hoping to understand how larger companies approach market research and if they’d be open to using new methods.

You must have an incredible understanding of the space with your experience at Nestle and AB InBev.

I'm sure you're busy but if I'd love to "interview" you for 20min about market research in SA.

Would you be open to that?

⁠

The insights you share in 20min could change the course of my business— I’d be so appreciative if I could speak to you!

⁠

Impact of Load shedding on South African Informal Community⁠

⁠

November 2022

By Yazi

⁠

A New Moment for Payments in Africa⁠

⁠

DFS Lab⁠

60Decibels⁠

& Yazi

Bard

Subject: Help a startup unlock market research magic with WhatsApp - Seeking your insights (30 mins!)

Dear [Name of agency leader],

I'm the founder of Yazi, a qualitative research platform that uses WhatsApp as the engagement and data collection channel.

We're pretty convinced that using WhatsApp for digital research in under-represented markets improves representativeness and engagement. But I’m uncertain about how many companies would be keen to use WhatsApp. know we're not the experts. That's where you come in.

Your agency's experience in [mention their area of expertise] is invaluable to us. Could you spare just 30 minutes for a chat this week? In that time, we'd love to hear your thoughts on:

The biggest challenges you face in qualitative research today.

Your opinion on using WhatsApp as a research tool.

Any potential roadblocks or concerns you see from your vantage point.

Your insights would be pure gold for us, shaping our product and strategy as we build Yazi into a game-changer for the industry.

Think of it as a friendly fireside chat between research enthusiasts, with coffee (on us) on the house. We're eager to learn from your wisdom and experience.

Would you be willing to hop on a quick call this week? Just reply to this email or choose a time slot that works for you on my calendar ([link to calendar tool]).

We're incredibly grateful for your time and generosity.

With immense anticipation,

[Your Name]

Founder, Yazi

ChatGPT

Subject: Seeking Your Expert Insights on Enhancing Market Research Tools

Dear [Recipient's Name],

I hope this email finds you well. My name is [Your Name], and I'm the founder of Yazi, an innovative market research platform. We are currently in the exciting phase of refining our services, and your expertise in the market research industry would be invaluable to us.

I'm reaching out to invite you to a brief, 30-minute virtual meeting where I would love to hear your thoughts and experiences regarding current market research methodologies. Your feedback will play a crucial role in helping us tailor our tool to be as effective and user-friendly as possible for industry professionals like yourself.

To show our appreciation for your time and insights, we would be happy to offer [a complimentary trial of our product/a small token of our gratitude/etc.] following our discussion.

Thank you for considering this request. I look forward to the possibility of speaking with you and learning from your experiences.

Best regards,

[Your Full Name]

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