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Yazi Business Summary Outlining Investment Case
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Yazi Business Summary Outlining Investment Case

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Bus model, GTM, Team, Market size

💳 Business Model (Predominantly usage-based for now)

$2520

Low ($210pm)
500 Surveys/Responses
100 Ai interviews

$6000

Mid ($500pm)
3000 survey responses
500 Ai interviews

$12000

High ($1,000pm)
15 000 Survey Responses
1 000 AI interviews
Bespoke integrations and setup

🚀 Go-To-Market

👫 Reseller/Referral Program

Partnerships setup that run continuously
Research firms: selling to their clients
Integration Partners:
Analysis tools:
CoLoop
⁠
,
Fathom
⁠
,
Codeit
⁠
etc
Participant recruiters:
NewtonX
⁠
,
Roots Research
⁠
etc
Research Panel software:
Respondent
⁠
,
Cint
⁠
, QuestionPro etc

Growth channels

How are we selling to them?

🧑‍💻 Events and Media :

Research webinars occur every week
Research events in EU / US
Research publications (
Greenbook
⁠
,
MMR
⁠
)

LI LinkedIn:

Tim's LinkedIn posts (1.5k followers in research industry)

📩 Outreach:

Very personalised email/LinkedIn outbound to research firms & NGOs in ICP

Target Segments

With greatest demand for↑ response rates
🕋 Small Research firms (n= 597)
2-50 employees
Focused on Qual research
Based in UK, India, South Africa
Recruit participants (don't use panels)
🏢Larger Research firms (n=6,777)
50-200 employees
in UK, India, SA

🌍 Market Size

⁠
image.png
⁠
⁠

SAM: Bottom-up Market Size calc (Annual)
⁠

👨‍👩‍👧 Team


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