Yazi Business Summary Outlining Investment Case

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Yazi Business Summary Outlining Investment Case

Yazi Business Summary Outlining Investment Case

2024 Recap

Client Traction & High-Impact Deals

Enterprise Validation: Yazi has landed high-impact clients like Ipsos, Old Mutual, Discovery, Avon, and Pick n Pay. Ipsos has fully integrated Yazi into its research processes, securing 3x 2-year contracts for MTN and KFC using Yazi’s platform. Additionally, Avon’s diary study and Pick n Pay’s repeat engagements underscore the growing client commitment to Yazi’s platform, further solidifying its indispensable role in their research workflows.

Key Client Projects:

Ipsos: Ongoing multi-year projects with MTN and KFC validate Yazi’s value in high-stakes client operations. Ipsos’s integration of Yazi into their workflows has transformed their engagement capabilities, achieving exceptional results in engagement and qualitative insights.

Pick n Pay: Currently engaged in its second project with Yazi, showcasing strong interest in becoming a direct, long-term client.

Avon: Large-scale diary study tracker project, providing in-depth, continuous insights into Avon’s consumer base and paving the way for an ongoing partnership.

Pipeline Growth & Global Reach: With 28 qualified clients in the pipeline, Yazi’s reach spans key global markets, including the EU, Africa, South America, India, Dubai, and Indonesia. Major upcoming projects with TymeBank, Discovery, SARB, and Allan Gray are expected within the next two months, marking further expansion and validation for Yazi’s scalability.

Additional Enterprise Work: Yazi has successfully collaborated on projects with partners such as Spar, FNB, and Fibretime, demonstrating its versatility and appeal across sectors. Each client interaction further validates Yazi’s position as the go-to platform for market research via WhatsApp.

Revenue

Revenue

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Product Evolution

Breakthrough Product Launches in 2024:

Diary Study Feature: This new methodology allows for continuous data collection from participants, enabling Yazi to collect richer insights over time and making it an attractive feature for clients focused on longitudinal studies.

AI Interviewer: A transformative addition, the AI Interviewer simulates a live interviewer’s depth in a scalable, automated format. This has revolutionised how brands and researchers engage with respondents, offering unparalleled flexibility and efficiency.

Template Messaging & Analytics: Complete template messaging capabilities with advanced analytics allow for high engagement through automated bulk messaging and reminders, making participant follow-up simple and effective.

Table Display of Results: New table displays for surveys and diary studies make data viewing and analysis seamless, enhancing user experience and empowering clients to extract insights faster.

Enterprise-Level System Enhancements:

Database Migration to Postgres: Migration from DynamoDB to Postgres has improved system speed, reliability, and scalability, with load times cut by 3-4x, positioning Yazi for large-scale, enterprise use.

AI-Driven Routing (“Dispatcher”): A dynamic routing feature was added to transition users automatically from surveys to interviews, making the data collection experience seamless and efficient.

Feature Advancements:

Voice & Video Transcription: Automatic transcription for voice notes and videos has enriched data quality, allowing clients to capture more natural, contextual responses.

Self-Service API Setup: Yazi’s simplified API setup allows clients to independently set up WhatsApp numbers, significantly reducing onboarding time.

Multi-Language Support: Supporting multiple South African languages, Yazi now allows clients to gather data in the languages respondents are most comfortable with, further enhancing inclusivity and data authenticity.

Webhook & Real-Time Data Piping: Integration of data directly into client databases provides real-time insights, appealing to enterprise clients seeking up-to-the-minute analytics.

Product Progress Snapshots

Product Progress Snapshots

2023: Dashboard

1/1/2024

Hidden campaigns and cluttered view

2023: Summary & Launch page

1/1/2024

Chaotic and tedious process to launch

2023: Setting up survey questions

1/1/2024

Hard to get going

Diary Study Methodology

2/1/2024

3/1/2024

Allows for ongoing data collection, enabling longitudinal research.

Table Display for Results

3/20/2024

5/11/2024

Enhanced data visualisation for surveys and diary studies in a user-friendly table format.

Template Messaging & Analytics

4/1/2024

5/1/2024

Advanced bulk messaging and analytics for enhanced participant engagement.

AI Interviewer

4/17/2024

5/23/2024

Automated, adaptive interviewing tool that mimics live interviews in an AI-driven format.

Webhook & Real-Time Data Piping

5/1/2024

6/1/2024

Integration with client databases for live data insights.

Upgrading dashboard of campaigns

5/6/2024

Display campaigns in a table layout

Voice note and translation in interviewer

5/20/2024

Allow for participants to respond via voice note and video. AI also translates 60+ languages

AI Dispatcher for Routing

6/1/2024

8/1/2024

Dynamic routing from surveys to interviews, creating a cohesive experience.

Database Migration to Postgres

9/3/2024

12/5/2024

Improved speed and scalability by migrating from DynamoDB to Postgres.

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Commercial Presence & Key Events

Event Highlights & Industry Validation:

ESOMAR Congress - Athens: Yazi was a top-three finalist, garnering significant exposure and credibility among research professionals. This recognition attracted new clients and positioned Yazi as an innovator in global market research.

South African Future Trust Conference & Competition - Johannesburg: Yazi’s presentations at these events solidified its reputation as a leading technology solution for market research, attracting significant attention from potential partners and clients.

SAMRA Conference - Johannesburg: Showcased Yazi’s AI Interviewer, which received praise as a transformative tool for WhatsApp-based data collection. The conference resulted in immediate new client interest.

Startup Club ZA - Johannesburg: Selected from a competitive pool, Yazi presented the AI Interviewer, highlighting its rapid growth trajectory and attracting further interest in the South African market.

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Qualitative Updates & Product Validation

High Praise from Key Clients:

Ipsos South Africa: “We were getting low panellist engagement, but since we started with Yazi, engagement has been far higher and more streamlined,” shared Jon-Jon, highlighting Yazi’s capacity to increase interaction.

Pick n Pay & Avon: Both clients have shown a commitment to Yazi’s approach, with feedback indicating that its WhatsApp-based AI solution captures deeper insights that are unattainable through traditional methods.

Testimonial - Jon-Jon Emary, Head of Channel Performance at Ipsos

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Voice note reel of AI Interview for KFC with Ipsos

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Industry and Client Testimonials:

Michael van der Velde, CEO at Litehouse: “I am honestly blown away! I really feel this is going to revolutionise surveys. It’s incredible.”

Shiva, XLRI: “Great product! Yazi solves the problem of saving user data in a way other solutions just don’t. This would really up our response rates.”

Kathy Seymour, Director of Seymour Research: “Surprisingly intelligent questions in response to my inputs… It’s almost like talking to a friend—without the pressure to answer a certain way. My responses were probably more honest.”

Jonathan, Frontier Consulting: “The multi-language support and Swahili scripting impressed us. Definitely good to note for future use.”

Case Studies Highlighting Yazi’s Impact:

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TBWA⁠

: Enabled the completion of 200 interviews in just 24 hours using Yazi’s AI-driven interviews.

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Yoco⁠

: Optimised product pricing through targeted market research with SMEs, leveraging Yazi’s robust data capabilities.

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Stitch⁠

: Gained competitive insights across sectors, utilising Yazi’s customisable survey and interview setup for in-depth consumer understanding.

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Culture Foundry⁠

: Demonstrated Yazi’s ability to scale high-quality research efficiently with AI-powered interviews, enhancing insights for a major South African bank.

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