The product competes for scarce attention. The product, even before opened and throughout its use, invites engagement and overcomes the lures of alternatives.

Biblical Principles

All Christians Go On Missions

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”

Matthew 28:19-20

Christians Meets Financial Needs

“Now all who believed were together, and had all things in common, and sold their possessions and goods, and divided them among all, as anyone had need.”

Acts 2:44-45

Product Summary

The app creates an intimate relationship between Missionaries and their Supporters.

It does this by streamlining content creation for Missionaries and by making donations simple and fun for Supporters.

It makes money as a % of donations, between 10-15% of total donated value, minus additional processing fees.

The primary channels of growth will be through mission organizations and churches.

Personas

Missionary - Short Term - Planning

I intend to go on a short term Mission

I don’t have the income to do fund it myself

I don’t feel comfortable raising from individuals

Missionary - Vocational

I currently am already supported by my church

I don’t often think about engaging with new supporters because I depend upon the church

On the Fence Missionary

Churches

Active Supporters

I give to at least one missionary

I wish I heard more frequently

Long updates and presentations are too heavy for me

I am open to more giving but just don’t feel compelled to do so

Prayer Supporters

I don’t give to missionaries

I personally know at least one missionary

I don’t give because X

Members of Supporter Community

Non Believer Friends of Supporters

JTBD and Problems by Persona

Missionary - Vocational (I want to...)

Raise sustainable support from my community

But I don’t have time to be always fundraising

But my community is too small I need help expanding my circle

Receive encouragement from my community

But I often don’t hear anything from them

But I am often too busy to frequently communicate

Encourage more people to go into the Missions field

But I am busy tending to my own field

My Missional work to expose the Gospel beyond my immediate relationships

But I am busy tending to my own field

Active Supporters

I want to be able to more regularly support Missionaries

But I am super busy

But I forget they are in the field

But I lose sight of what they are doing

But I would prefer to spend my money on something that feels more immediately gratifying

But I don’t feel a strong ongoing connection

But I feel the typical one time asks are too heavy for my finances

I want to be able to invite more people I know from my community to support Missionaries I support

But I don’t have an easy way to do so.

But the chance to invite support often occur through “mission fairs” which are cumbersome and infrequent.

I want to feel more connected to missionaries I support

But the communication is infrequent

But the communication channel feels too noisy and not intimate

But it sometimes feels too one directional

But it’s not engaging

Metrics

Active Missionaries

The number of Missionaries who are using the app in a given week to:

Post content

Respond to supporters

Amount Raised

The total funds that have been released to Missionaries from their Supporters. We want to see metrics that include:

% increase from past 30, 60, 90, 365 days

Total raised by period, including all time, year to date, past 30, 60, 90, 365 days

Top Missionaries in terms of total by time period

Top Supporters

Funding Per Missionary

Number of Supporters

Active Churches

Business

Minimum viable business

To be viable with two FTE, the business needs to bring in $500k in pre tax income within a year.

There should not me expenses > $100k per year, inclusive of G&A/S&M/IT.

On a recurring monthly basis, this is about $41.7k per month.

It should reach a minimum steady state of $1M a year within three years.

Financial model

A percentage of funds raised. The take rate for comparable businesses can range from 0 to 20%.

Right now 10% seems like a common number although we may want to consider increasing it to 15-20% initially because of the limited size of the market and then need to reinvest in growth.

We are a ministry, as well. We are not a faceless payment processing company.

Business goals and assumptions

This means $5M of donations would need to flow through the app to reach sustainability.

We are assuming an average yearly support of $50k per missionary.

To hit this goal, we would need 100 missionaries actively using the app for their fundraising.

If we assume that the support levels from Supporters average $500 per year, this means each Missionary has effectively 100 Supporters.

Assumptions / Scenarios

Assumptions / Scenarios

# Missionaries

Monthly $ / Supporter

# Supporters

Yearly Donation

Revenue

100

$500.00

$15,000,000.00

$2,250,000.00

100

$100.00

$3,000,000.00

$450,000.00

$0.00

There are no rows in this table

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Operational Goals

While the beginning will be hard, the business should be designed to sustain with a 20 hour week.

Contractors and automation software should reduce the time spent.

Product

Features for the Missionary

post

Post videos, text, or photographs.

Should be one click easy.

Text

ImageURL

VoiceURL

Date

Poster

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reply

Reply to comments to any format.

Only one thread deep. Meaning:

A reply to the main Post can get replies. But those replies cannot get additional replies.

Open: @ mentions auto complete and with notifications....is this essential? (can’t do)

PostID

Reply Text

Date

Replier ID

Heart Count

Gift Count

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notifications

See a thread of all replies, comments, gifts

invite

Invite people to become part of community.

manage community

See who is a member of the community

fundraise

Define a campaign for fundraising. Basic budgets can be set. But also additional projects out in the field.

live events

Schedule and hold a live streaming event.

reporting

View giving and subscriptions in order to get a picture of financial stability.

basic budgeting

Create budgets and see how much of the buckets are being funded in real time.

withdraw

Withdraw donations in the local currency through a bank.

Features for Supporters

accept invite from Missionary or Supporter

Missionary and Supporter can invite others to join a Feed or Community belonging to a Missionary

The invite provides the Invitee the following information:

Who is the Missionary

Profile

Location

Mission

Organizational Affiliation

Accept to Join

Information on what it means to Join

Get an intimate glimpse into their life

An opportunity to be in community with other supporters

No financial requirement to join the community

For security, it is not anonymous - other people will know your basic identity

feed

Scrolls a feed across all missionaries being supported.

Click to enter reply

Scroll infinitely along the time line

This is a query:

poster In follower?

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view profile

Supporters want to know more about Missionaries.

The Purpose of the Missionary profile is to increase trust and create inspiration for the Missionary to give and support.

The page should create a fun experience for supporting.

Display Profile Info

Life Verse

Supporters (privately unless in)

Recent shares

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payment method

reply

Same as for Missionaries

post (pre-joining invite)

This is for the supporter before becoming part of a given community.

It should allow the potential supporter to see a given post. Click to see a public facing profile.

It should then have a call to action to actually login. This means there is a secondary login widget and it appears on every public, unauthenticated login page.

Challenge:

The primary use case will be for users who do not have the app, in which case dynamic linking must be working!

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invite

Invite people to be a part of the community.

This probably has similar, shared functionality as the ability to invite.

Invites can be made from a given Post belonging to a MIssionary

gift

Supporters can directly provide recurring support.

They can also make one-time gifts for specific campaigns run by their missionaries.

They can either use debit card or credit card.

tax reporting

Receive an end of year tax statement

sharing

Supporter can share a piece of content to their friend circle or community.

That piece invites someone else to become a member of the community

The content is private until shared

Some content cannot be shared at the discretion of the Missionary

matching challenge

A Supporter can set up a matching challenge where funds will only be released when matched. This is only possible after some threshold (total giving in the month for example).