Overview

With validation work we try to reduce risk related to the product endeavor early on.
The risk can be divided in different types:
Business validity and strategic risk (is it a good idea from a strategic perspective to pursue the product idea and is there a fit for the Sidestream)
Feasibility risk (are we capable of doing it especially from a technical point of view)
Usability risk (Will future customers be able to use our product properly)
Value risk (Does the product really solve a critical problem for the future users; is it really a painkiller instead of a vitamin)
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