Groundwork Validation

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Groundwork_2 Available Product Research

Products on the market:

Products on the market
Name
Link
launch date
user base
revenue info
business model
1
Instapaper
28.01.2008
2 million (late 2011) (
)
owned by Instant Paper → previously Pinterest (no information on how much the deal was)(
)
Instapaper Premium: $2,99/month or $29,99/year
2
Pocket
just 20 employees
2007
30 million(2018)(
)
owned by Mozilla(since 2017)(no information on how much the purchase was)(
)
Pocket Premium: 4,49€/month or 39,99€/year
3
Flipboard
July 2010
145 million(26.03.2020)(
)
worth about $800 million(
)
helps publishers make money from their original content through advertising
takes a cut of advertising
also generates revenue through premium content
Fundings ($200 million)(
)
4
Feedly
2008
15 million(
)
+100.000 Pro Users (
)
2014: $1.35 million each year. (30k prousers*$45)(
)
Now: 100k Pro Users * $60 = at least $6million
First 5000 Pro users ordered Lifetime($99,99)= $500k (
)
4 User groups(limited in sources, integrations, team structures, etc.)
Pro: $6/month
Pro+: $8,25/month
Business: $18/month
Enterprise: Price needs to be requested
There are no rows in this table

Conclusion

Big user bases
Money Making:
division into user groups
Standard (limited)
Premium (unlimited)
Fundings
Advertising
‘As you charge money for your core product, you focus all your sales and development efforts on it rather than on the endless search for money elsewhere  —  investments, advertisements, or potential buyers.’

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