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Ideas

Big picture changes, specific content focus, or random ideas…

WEEKLY! Lodging (branding/ package push) to engaged but not booked audiences
Pass post purchase email rethink (add-ons, benefits, and utilities)
LTV auto email on high revenue products (timeless products?)
Snow Report total rethink (include blog posts)
Valley Values! News & Deals to dynamic audience those looking for deals, maybe the value chasers, and 1 and 2 LTVs
Dropped! Think Mtn Views, Blog Email turns monthly with the possibility of sending an ‘emergency’ communication to engaged/ local/ passholders
Ikon Hyper Locals - Benefits/ add-ons (seasonal email?)
Pre-Holiday Week and Featured Events To Locals Audience
LVP, MOD, and Rookies dynamic brand campaign
LTV 4 auto sent an email offering the cabin cat skiing on their first lift scan
Owner Deals - Clay Brook Owners
Frequent Flyer Dynamic Audience (10+ scans) - dynamically add them to a list
megaphone
Blog Posts - highlighting a full blog, thanks to Corinne!

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