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Gallery
23/24 Email Marketing Strategy
Email Marketing Strategy
Audiences
Ideas
Content
Scheduling Cadence
Design
Season Goals 23/24
Special College Passes
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Ideas
Big picture changes, specific content focus, or random ideas…
WEEKLY!
Lodging
(branding/ package push)
to engaged but not booked audiences
Pass post purchase
email rethink (add-ons, benefits, and utilities)
LTV auto email
on high revenue products (timeless products?)
Snow Report
total rethink (include blog posts)
Valley Values
! News & Deals to dynamic audience
those looking for deals, maybe the value chasers, and 1 and 2 LTVs
Dropped
! Think
Mtn Views
, Blog Email turns monthly with the possibility of sending an ‘emergency’ communication to engaged/ local/ passholders
Ikon Hyper Locals
- Benefits/ add-ons (seasonal email?)
Pre-Holiday Week and Featured Events
To Locals Audience
LVP, MOD, and Rookies
dynamic brand campaign
LTV 4
auto sent an email offering the cabin cat skiing on their first lift scan
Owner Deals -
Clay Brook Owners
Frequent Flyer
Dynamic Audience (10+ scans) - dynamically add them to a list
PASSHOLDER SPECIFIC UPSELLS
https://enterprise.knak.io/preview/064224cd9075421ea893200869379c0a
Blog Posts
- highlighting a full blog, thanks to Corinne!
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