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23/24 Email Marketing Strategy
Email Marketing Strategy
Audiences
Ideas
Content
Scheduling Cadence
Design
Season Goals 23/24
Special College Passes
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Scheduling Cadence

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Email Types/Templates
Product Launch [Sale Start Date]
Creative Campaign (*optional MySugarbush Campaign)
Last Chance [Sale End Date]
Post Purchase [Auto Send After Purchase] add-ons earlyups, SHaRC and ME lockers + redemption links and utility stuff

Local/Boomer Pass 10/12 (price increase on 13th)
Product Reminder 9/28
Creative Campaign [Optional 10/5]
Last Chance 10/12
Post Purchase [Auto]
Ikon Pass 10/12 (price increases 13th)
Alterra email campaign 8/31-10/12
eTicket
TBD Ticket 11/15
Product Launch 9/14
Creative Campaign [Optional 10/26]
Last Chance 11/15
Post Purchase [Auto]
Quad Packs 11/15 (sale end)
Product Reminder 10/05
Creative Campaign [Optional 10/19]
Last Chance 11/15
Post Purchase [Auto]
Special College Pass 11/1 (Dartmouth + Midd), 12/6 (St. Mikes), none (Champlain)
Product Reminder 10/05
Creative Campaign [Optional 10/30]
Last Chance
Post Purchase [Auto 12/7]
Last Chair Pass 12/14 (sale end)
Product Reminder 10/12
Creative Campaign [Optional 11/16]
Last Chance 12/14
Post Purchase [Auto 12/15]

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