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Digital Goods : Marketplace
Seller Merchant Intergration-Marketplace
Product Description
Use Cases / User Journey Map / Design Flow
Product Components and Features
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Seller Merchant Intergration-Marketplace

In the product overview i will try to capture the high level approach for the over product starting from scratch. I will highlight the Goal , Objectives , Target customer segment , Use-cases that will be covered , wireframes , product budget and timelines etc.
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Product Description
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📐 Measurement

Can we validate or benchmark early in the process?
How we are going to test that we've enabled the user to do X?

Idea is to identify metrics that will help in understanding if the overall goal / objectives are on the growth track
Metrics will be segregated into below categories -
Awareness : #users clicking on the " register to start sell " button
Engagement : #users started the registration
Conversions : # users successfully completed the registration and started selling / sold the products
Retention : # latency in weekly /monthly basis
Referral : # to promote the platform

I will break the complete metrics problem statement into quadrants
Core Metrics : Which are core to the overall goal / Objective
Actionable : Which are actionable / can be measured or benchmarked with the available product stage /architecture
Metrics page.jpg
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Key Metrics to track
#sellers started selling / which can be further translated into revenue using the an average INR value per sale of product on the platform
#increase in number of sale and number of new buyers
decrease in latency
MOM growth in the average revenue per user
up-selling growth metrics for other offerings

💰 Product Dashboard


The product dashboard will be maintained as shown in the sample dashboard below

All Team Tasks
Task
Status
Owner
Team
Start
End
Kickoff Story
4/28/20
5/15/20
Competition deep-dive - features, functionality, edge-cases
5/8/20
5/15/20
There are no rows in this table
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Note: "In Progress" items highlighted blue; "Complete" items highlighted green

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