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Straddle 101 - Internal
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Discovery->Delivery
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Discovery->Delivery

Product + Engineering = Good

In Straddle's engineering-led project management model, the product team (PM, PD, EL) plays a vital role, complementing the technical leadership with strategic, user-focused, and market-driven insights. This integrated approach not only leads to superior project outcomes but also fosters a collaborative, dynamic environment where both product and engineering teams contribute their strengths towards shared success.
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Complementary Roles and Responsibilities

Strategic Input: The product manager and designer provide strategic direction, ensuring that outcomes align with market needs, user expectations, and business goals.
Defining Product Vision: Product articulates the vision and objectives for the project, translating them into actionable goals that guide the engineering team's efforts.
Requirement Gathering and Analysis: The product team gathers and analyzes user requirements, market trends, and competitive insights, forming the basis for feature specifications and prioritization.

Collaborative Work

Joint Planning and Review Sessions: Regular planning and review sessions are held between product and engineering teams to ensure alignment on project goals, timelines, and deliverables.
Feedback Loop: A continuous feedback loop between the product and engineering teams ensures that the project remains on track and adaptable to changing requirements or market conditions.
Cross-Functional Teams: Cross-functional teams consisting of members from both product and engineering enhance collaboration, innovation, and problem-solving.

Better Execution

Balanced Decision-Making: Decisions are made collaboratively, balancing technical feasibility with user desirability and business viability.
Unified Approach to Product Development: Engineering leads focus on technical execution, while product managers ensure the product's value proposition and user experience align with the defined vision.
Shared Ownership: Both teams share ownership of the project outcomes, fostering a sense of unity and shared purpose.


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