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Easy integration: Embed provides software platforms or marketplaces with an easy way to extend Straddle's next-generation bank payments to their customers without the need for extensive development work. Frictionless onboarding experiences: A proprietary internal Straddle application powers automated business enrollment that enable platforms to activate production-ready accounts with no paperwork or supporting documentation. Platforms can leverage a dedicated onboarding API endpoint or embed pre-built form components in their application to seamlessly activate Straddle accounts in minutes.Automated direct payouts: Embed automates payouts directly to users - removing the platform from the flow of funds and eliminating reducing the administrative burden, regulatory oversight, and risk that comes with taking custody of funds. Monetization: Embed allows platforms to collect fees from transactions easily or let Straddle handle billing and share up to 70% in monthly revenue sharing. Without costly interchange fees and multi-party card network schemes, Embed users keep more of their generated payment revenue.
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Payments for Platforms
Straddle Embed
Straddle's Embed is a platform that, like , enables deeply integrated payment infrastructure for platforms, marketplaces, and other PSP/PayFac providers. Embed simplifies the process of integrating bank payments and managing complex money movement scenarios within an app or service. It is designed to support various bank payments use cases and offers a complete suite of tools to accept payments, onboard customers, and streamline risk and operations.
Key features of Embed include:
Straddle Embed platform integrators carry no payment liability or risk - they build software; we handle payments, compliance, and risk.
Embed offers any platform or marketplace to extend Straddle payments with all the benefits of a “PayFac” or in-house program without any of the regulatory headaches, overhead, or significant liabilities that come with it. This enables marketplaces and software vendors to embed Straddle within their applications to increase customer retention and provide a seamless experience for their users, all while benefiting from the advantages of a top-down compliance and risk program backing the next-generation of A2A payments technology. On the other hand, Embed enables Straddle to scale exponentially with each platform implementation and access small-business, low-tech, or “Main Street” businesses who typically lack the resources to build an API-first payment strategy.
StraaS - "Straddle as a Service”
While Straddle has been thoughtfully designed as complimentary, vertically-integrated payment stack, certain large enterprises or payment providers may have bespoke requirements that only require access to a subsection of the Straddle application. In these scenarios, Straddle can extend specific endpoints - think identity+KYC for a credit card processor - as standalone products.
What are embedded payments?
It’s been over a decade since Marc Andreessen wrote that “” — accurately predicting that most industries would be disrupted by software. Now, there are more than , and the market is highly fragmented, with specialized offerings for thousands of lines of businesses and industries.
To differentiate in the market, boost retention, and create new revenue streams, many software companies have turned to integrated, or embedded, payments. In fact, 30% of the leading software companies offer payment facilitation, and 75% of small businesses (SMBs) have their method of payment acceptance integrated with one or more of their software tools.
SMBs increasingly expect B2B software platforms to provide integrated payments. Software vendors can leverage existing relationships with SMBs and past data to provide personalized financial services along with familiar, easy-to-use experiences.
“Embedded finance is perhaps the ultimate illustration of the customer-centricity that has come to the fore across many sectors today. Spurred on by disintermediation of the banking landscape, the concept straddles finance, banking, and payments, to offer customers more flexible and efficient financial processes.”
Embedded finance at e-commerce was $2.6trn of Gross Payment Volume (GPV) in 2021, which is 5% of all US retail transactions. this will hit $7trn by 2026. Most volume comes from payments... By 2026, we project that consumer payment transactions through embedded platforms will more than double, reaching $3.5 trillion and earning platforms and enablers $21 billion in revenue. This will flow from faster penetration of embedded payments among industries including retail and food services, where it will nearly double to capture 70% of SMB transaction volume. We might also see new vertical categories emerge as digital payments become more prevalent.
Given the increasing rate at which software companies are integrating payments, payments experiences need to be differentiated, helping customers get paid faster in more ways while also reducing the challenge of managing fraud and reconciliation. Differentiated payments experiences are end-to end, including streamlined onboarding, flexible payment methods, dispute and refund management, and quick access to funds.
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