Flora Reports
Monthly Progress: Flora Misty Falls Google Ads Campaigns

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Auction Insights

Auction Insights in Google Ads is a tool that helps advertisers analyze their ad performance in comparison to their competitors. It provides data on metrics like impression share, average position, and overlap rate, allowing advertisers to identify opportunities and make strategic decisions to improve their campaigns. Overall, Auction Insights is a valuable tool for understanding competition and optimizing ad performance.
Auction insights for Flora Misty Falls (Pmax)
Flora Misty Falls has a fantastic top-of-page rate of 93.67%! This means when our ads are shown, they're almost always in premium positions. That's excellent news and shows our ads are highly relevant to what people are searching for.
Right now our impression share is below 10%, which tells us there are many relevant searches where our ads aren't appearing. The good news is, other travel sites in our field are getting higher impression shares, which indicates there's definitely room for us to grow.
Sites like,, and are investing significantly in their ads. This tells us there's a lot of potential for us to reach more travelers seeking the unique experiences Flora Misty Falls offers by increasing budget.

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