icon picker
Sentinels OKR tracking

JFM Goal -

JFM Sentinels OKRs 2
Objective
Key Result
Owner
Input efforts
Progress
To increase the web to app new users to premium subscribers conversion by 10%.
Till D0 make web<> app users read 9 parts of paid series
Atul S
Enable vertical reader in Android app
Red
Atul S
Show Web<> app users paid content when they are dropping off from summary page.
Red

Till D3 make web<> app users read 12 parts of paid series
Web<> app users will have a series of the same genre of UTM campaign slug till D-15 on homepage widget.
Yellow
To increase the engaged organic users (who are reading more than 50 contents a month) to premium subscribers conversion by 5% ( )

Improving the overall funnel conversion of these highly engaged users.
Atul S
Custom Checkout in Android app
Yellow
Atul S
Play around journey based coupons to convert these users into premium.
Coin discount to 100%
Green
Premium home dropped user experiment to 100%
Green
Expiry on marketing coins
Red

💡 Double-click into the Objectives and Key Results columns to edit. Share this doc with your team to set different people in the Owner column.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.