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Silent Heros OKR tracking
Yearly goals
April 2023 - March 2024
Objective
Key Result
Owner
Input efforts
Progress
Keep bringing internal new long-form valuable IPs under the subscription ecosystem
Expand BB catalogue by signing 8000, 5-yearly contracts
Bring 500-1000 series under series expansion project to increase week 4 engagement on paid series for subscribers
Bring 500-1000 series eligible for season bundling under seasons.
Find and onboard 50 newer IPs internally via localisation to decrease the purchase CAC
Smooth transition of Unifying Premium model. Making 75-80% authors opt in for unifying premium model
15-25% growth in total number of EA paywall series in comparison to previous SWA
20%, 20% AND 10% improvements in 40+, 60+ and 100+ part long-from series content respectively
Ensuring error-free bulk premium content sanity check in alignment with product’s goal to onboard 20k+ contents in Premium by end of 2023 / Season bundling ops help as required
Identifying IPs for driving resub efforts
Ongoing
Yellow
Try out newer IP formats under the subscription ecosystem for global expansion
Develop XXX ghost writing series with a minimum of 70 parts in English for the global English launch experiment. (Dependant on micro-transaction experiment & budget).
Ongoing
Yellow
Decide to shut shop on US English or replenish 300 IPs by July 2023 - Through ghostwriting or by renewal. Analyse buy-out acquired library to decide renewal.
Solve for writers
Author education in terms of series writing, maximum use of the platform - Regular author communications
Author education - Making 5 enablers every month to publish one content each week.
Solving author queries and resolving their doubts - Ensuring team level NPS is > X %
Getting in touch with XXXX no. of golden badge authors at XXXX basis (monthly)
Build Pratilipi as a reader’s destination platform across languages.
Onboard 60-80 westland. (Zero from FM) [Territorial rights is a blocker to double this count]
Onboard 10000 external content in the fiction genre.
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