Guardians OKR tracking

JFM Goal - Increase annual ARPPU from Rs. 735 to 813

JFM Guardians OKRs

JFM  Guardians OKRs

Objective

Key Result

Owner

Input efforts

Progress

To increase the resub rate of M0 subscribers coming from web to app funnel by 23% to 30%

Hook the M0 subscribers on blockbuster series on weekly basis to increase the W4 - Unique BB series read/user

⁠

Follow experiment 1⁠

⁠

Yellow

⁠

Follow experiment 2⁠

⁠

Yellow

⁠

Follow experiment 3⁠

⁠

Yellow

Increase follow count of M0 users to increase w4 engegement

⁠

Content experiment 1⁠

⁠

Yellow

⁠

Content experiment 2⁠

⁠

Yellow

Content Experiment 3

Yellow

Use whatsapp as channel to increase w4 engagement

Red

Cut down on discount to Increase the annual ARPPU of active subscribers from 735 to 813

Find funnels who where we can optimise the discounts.

exp 1

Red

exp 2

Red

to increase the repeat subscription rate by 5% via auto-deduct mechanism

Phoneepe to 100%

exp 1

Green

Increase main funnel in phonepe

exp 2

Red

⁠

💡 Double-click into the Objectives and Key Results columns to edit. Share this doc with your team to set different people in the Owner column.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.