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Guardians OKR tracking
JFM Goal - Increase annual ARPPU from Rs. 735 to 813
JFM Guardians OKRs
Objective
Key Result
Owner
Input efforts
Progress
To increase the resub rate of M0 subscribers coming from web to app funnel by 23% to 30%
Hook the M0 subscribers on blockbuster series on weekly basis to increase the W4 - Unique BB series read/user
Yellow
Content Experiment 3
Yellow
Use whatsapp as channel to increase w4 engagement
Red
Cut down on discount to Increase the annual ARPPU of active subscribers from 735 to 813
Find funnels who where we can optimise the discounts.
exp 1
Red
exp 2
Red
to increase the repeat subscription rate by 5% via auto-deduct mechanism
Phoneepe to 100%
exp 1
Green
Increase main funnel in phonepe
exp 2
Red
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