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Guardians OKR tracking

JFM Goal - Increase annual ARPPU from Rs. 735 to 813

JFM Guardians OKRs
Objective
Key Result
Owner
Input efforts
Progress
To increase the resub rate of M0 subscribers coming from web to app funnel by 23% to 30%
Hook the M0 subscribers on blockbuster series on weekly basis to increase the W4 - Unique BB series read/user
Increase follow count of M0 users to increase w4 engegement
Content Experiment 3
Use whatsapp as channel to increase w4 engagement
Cut down on discount to Increase the annual ARPPU of active subscribers from 735 to 813
Find funnels who where we can optimise the discounts.
exp 1
exp 2
to increase the repeat subscription rate by 5% via auto-deduct mechanism
Phoneepe to 100%
exp 1
Increase main funnel in phonepe
exp 2

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