Action from the School - workshops, feedback rounds
Deliverables - wireframes
Timing - 12-18 days
Website copy
Home - as needed
About - approx 500 words
Plus light-touch wording on all other pages - each under 200 words
Action from the School - feedback rounds
Deliverables - series of documents
Timing - 2 days, 2 revisions
UI:
Aligning the visual brand with the website
Creating a design system
Action from the School - feedback rounds
Deliverables - Mockups
Timing - 8-10 days
Development
Kirby CMS, an adaptable and intuitive backend that is easily managed my multiple people
Green hosting with 100% renewable energy
Low-carbon design & development - reduce the carbon impact + improve the performance of the website
Action from the School - feedback rounds
Deliverables - Website
Timing - 12-14 days
Cool features:
fully translatable into 100+ languages (at a monthly cost - so only would choose a few)
great opportunity for SEO
great analytics to iterate regularly
ability to pull data from Medium, so we can keep blogs on the website as well (and translatable)
connection with Airtable which can be very easily managed/updated for a lot of content on the website. eg contributor profiles, resources, events,
Very light-touch comms/content refresh
To update the comms strategy with the new branding: Top-line strategy including:
Overarching targets and KPIs
Content pillars
Channels (purpose and focus content for each)
Content schedule: year, month, week
Content distribution (promo) plan
Deliverables - series of documents
Timing - 1-2 days, 1 revision
outreach strategy - external promotion, finding the right connections, developing roadmap and objectives
ROI on brand positioning
SMART goals
paid advertising across all digital channels
specific content creation
junior outreach - stakeholder list
Phases
MVP - Courses
Date: mid-Feb
Basic website showcasing different courses available
Easy application process with embedded
Note: this won’t have updated branding
Website - Updated brand and beautiful new website to launch School as separate entity
Date: mid-June
Home page
Courses
Simple resources
Blog
Projects (from the field as well as School)
Events
Extended Website - more sophisticated Airtable connection with Resources, Events and Community section
Date: mid-August
Airtable connection that displays filters to search for resources
Airtable connection that displays filters to search for events
Community section
Very initial costings
Please note this is a flexible number due to exploring needs with the School team at the beginning, plus confirmation of deadlines and booking the team.
16,500 - 20,500 GBP* + VAT
Doesn’t include illustrator for branding if we decide on that direction
Timeline (draft)
1
UX
First “Courses” Page
Brand Coms
Visual Branding
UI
Dev
Apr 2024
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May 2024
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Jun 2024
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Jul 2024
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Aug 2024
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Sep 2024
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Oct 2024
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Nov 2024
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Dec 2024
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Month
TodayFit
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