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Marketing Updates

Radiant Storage (September)

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Quarterly Trend Overall

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September Total

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September Rentals Source by Attribution

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PPC Report (September)

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PPC Breakdown | Comments & Suggestions

BPT Properties (Orange, Bridge City, Groves, Nederland)

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Orange - Overall decrease in Primary conversions. Try Search Only due to PMax loosing in Auction Insights + Overlapping with Search Campaign. Transfer Pmax budget to Search Campaign

Bridge City - Primary conversions remain at the same level, overall decline in conversions.

Groves - Primary conversions remain at the same level, overall decline in conversions.

Nederland US 69 - Primary conversions remain at the same level, overall decline in conversions.

Nederland Spurlock - No Primary Conversions, overall decline in conversions.

For both Nederland locations we need a joint Targeted Search campaign. Budget - TBD.

Experiment with Joint Campaign for BPT Properties.

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Other Locations

Gautier - Call conversions has increased. No Primary due to High Ocupancy

Tuscaloosa - Decline in conversions, followed by Demand decline (Less Impressions & Clicks)

Norwich - Increase in clicks, yet no Primary conversions due to Higher Occupancy.

Ocean Springs - On the upslope in terms of Rental Amount. PPC indicates Primary Conversion increased

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Baton Rouge (Sullivan Road) - No changes for Conversions, received increased numbers in Imression & Clicks.

Baton Rouge (Quinn) - Campaign was launched las week and we already produced conversions.

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Google Reviews (September)

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Negative Reviews:

Tuscaloosa - due to Break in.

Montgomery - Price increase.

Nederland (Spurlock) - just 2 stars.

Bridge City - There is a large gap under the door allowing debris to be blown in the unit during bad weather.

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Radiant Storage (August)

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Rentals & Source

Taken from January 1, 2025 - August 1, 2025

Top Rental Sources

Google Organic Search: 52.8% of all rentals

Google Paid Ads: 22.1% of all rentals

Google My Business: 11.0% of all rentals

Rental Trends

Gradual increase of rentals with stability

Better performance with organic reach

More source diversity (ex. From Bing Optimizations)

Orange

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Bridge City

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Groves

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Nederland

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PPC Performance

Taken from January 1, 2025 - August 1, 2025

Clicks & Impressions Over Time

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Conversion Rate & ROA

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All Locations

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View the full res image here

Radiant Storage

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Rentals

Rental Tracking - Fixed

Before

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After

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Rentals in July, 2025

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Abandoned Rental Recovery Performance

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Google Ad Updates

Quinn - PPC to Sparefoot

In early July we transferred the PPC budget to Sparefoot to test it’s performance in the market.

Reservations in July: 10

Vs. Reservations in June: 2

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Rentals: 5

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Rental Comparison - Google Ads

Averages taken from January, 2025 - Now

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Based on a total of 38 rentals from January to August 2025, Google sources accounted for 32 rentals, representing approximately 84% of total rentals and averaging 4 per month.

Average Conversion per Month for Google: 4

Conversion Makeup: 84.2%

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Montgomery - Budget Update

$1,200 per month to $600 per month

With this change, we’ll be closely monitoring a few key areas: ad visibility, auction rankings, and lost impression share, which currently sit at 40.51% for Search and 24.89% for Pmax due to budget constraints. While this adjustment may impact our competitiveness and daily conversion potential—dropping estimated daily clicks from ~5 to ~1 for Pmax and from ~3 to ~1 for Search—we’ll evaluate performance over the next 30 days and reassess from there.

Key metrics we’re monitoring:

Lost impression share (budget-related) for both Search and Pmax

Average cost-per-click (CPC)

Daily click volume by campaign type

Conversion volume and cost per conversion

Auction insights (including ad position and top-of-page rate)

Overall ad visibility and reach within the local market

What we are seeing so far:

Auction ranking is dropping: We held 3rd place in the beginning of July and hold 5th place now.

Quarterly Rental Trend is Consistent: Montgomery Quarterly trend consistent despite the change at the end of the month.

Note: given that we are losing impression share on GAds, there is a possiblity of that dropping but we'll see.

Extra Space is our Most Aggressive Competitor: Extra space is our top competitor for this facilities campaigns.

Organic rankings for this location are doing well, but Extra Space may be ranking higher due to the volume of reviews on their GBP. We are continuing to do in-depth competitor research to find suitable solutions.

If rental trend continues to stay stable and we aren't losing much rentals from the reduced ad spend, it may be worth investing in back linking to improve organic ranking 3-6mon expectation

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Orange - Update

Budget Change

At the end of May, we increased the budget for both Performance Max (Pmax) and Search campaigns. Since then, both have shown positive momentum in visibility and conversions.

Performance Trends

May to June

Search: Retained the #1 auction position with a larger impression share than competitors.

Pmax: Improved from #2 to #1 in auction ranking, with fluctuations among the top 3.

June to July

Pmax:

Conversions ↑ 18%

Clicks ↑ 90%

CTR ↑ 106%

Impression Share ↑ 44%

Search:

Impressions ↑ 23%

Clicks ↑ 19%

Maintains healthy performance, though competitors (e.g., SelfStorage.com) have increased their impression share, indicating rising competition.

Overall Rental Trends

Rentals from these campaigns have shown incremental increases since the May budget increase.

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Optimisation Efforts

To stay competitive and maximise efficiency, we’ve implemented the following:

Refined keyword strategy: Added exact-match negatives and began seasonal keyword monitoring.

Ad optimisation: Paused underperforming ads; revamped creatives that showed early promise.

Cross-channel analysis: Compared analytics from Pmax and Search to identify useful patterns.

Competitor research: Focused on aggressive competitors, particularly SelfStorage.com.

Next Steps

Deepen competitor analysis: Identify emerging players in the auction and assess their strategies.

Continue keyword refinement: Expand negative keywords and incorporate seasonal intent.

Evaluate budget allocation: Monitor trends to recommend potential reallocations or increases based on consistent performance patterns.

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Groves - Update

Rental Trends & Overall Impact

Over the past three months, rentals from both campaigns have shown incremental increases, supported by improvements in both Search and Pmax performance.

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Search Campaign

Maintained #1 auction ranking from May to present

Over the past month:

Clicks ↑ 20%

Conversions ↑ 10%

Impression Share ↑ 13%

Pmax Campaign

Moved up to #3 ranking, but fluctuates between 3rd and 4th place based on competitor activity