Skip to content
Orange - Overall decrease in Primary conversions. Try Search Only due to PMax loosing in Auction Insights + Overlapping with Search Campaign. Transfer Pmax budget to Search CampaignBridge City - Primary conversions remain at the same level, overall decline in conversions.Groves - Primary conversions remain at the same level, overall decline in conversions.Nederland US 69 - Primary conversions remain at the same level, overall decline in conversions.Nederland Spurlock - No Primary Conversions, overall decline in conversions.For both Nederland locations we need a joint Targeted Search campaign. Budget - TBD.Experiment with Joint Campaign for BPT Properties.
Gautier - Call conversions has increased. No Primary due to High OcupancyTuscaloosa - Decline in conversions, followed by Demand decline (Less Impressions & Clicks)Norwich - Increase in clicks, yet no Primary conversions due to Higher Occupancy.Ocean Springs - On the upslope in terms of Rental Amount. PPC indicates Primary Conversion increased 
Baton Rouge (Sullivan Road) - No changes for Conversions, received increased numbers in Imression & Clicks. Baton Rouge (Quinn) - Campaign was launched las week and we already produced conversions.
Tuscaloosa - due to Break in.Montgomery - Price increase.Nederland (Spurlock) - just 2 stars.Bridge City - There is a large gap under the door allowing debris to be blown in the unit during bad weather.
Google Organic Search: 52.8% of all rentalsGoogle Paid Ads: 22.1% of all rentalsGoogle My Business: 11.0% of all rentals
Gradual increase of rentals with stabilityBetter performance with organic reach More source diversity (ex. From Bing Optimizations)
Lost impression share (budget-related) for both Search and Pmax
Average cost-per-click (CPC)
Daily click volume by campaign type
Conversion volume and cost per conversion
Auction insights (including ad position and top-of-page rate)
Overall ad visibility and reach within the local market
Auction ranking is dropping: We held 3rd place in the beginning of July and hold 5th place now.
Quarterly Rental Trend is Consistent: Montgomery Quarterly trend consistent despite the change at the end of the month.Note: given that we are losing impression share on GAds, there is a possiblity of that dropping but we'll see.
Extra Space is our Most Aggressive Competitor: Extra space is our top competitor for this facilities campaigns.
Organic rankings for this location are doing well, but Extra Space may be ranking higher due to the volume of reviews on their GBP. We are continuing to do in-depth competitor research to find suitable solutions.
If rental trend continues to stay stable and we aren't losing much rentals from the reduced ad spend, it may be worth investing in back linking to improve organic ranking 3-6mon expectation
Search: Retained the #1 auction position with a larger impression share than competitors.
Pmax: Improved from #2 to #1 in auction ranking, with fluctuations among the top 3.
Pmax:
Conversions ↑ 18%
Clicks ↑ 90%
CTR ↑ 106%
Impression Share ↑ 44%
Search:
Impressions ↑ 23%
Clicks ↑ 19%
Maintains healthy performance, though competitors (e.g., SelfStorage.com) have increased their impression share, indicating rising competition.
Rentals from these campaigns have shown incremental increases since the May budget increase.
Refined keyword strategy: Added exact-match negatives and began seasonal keyword monitoring.
Ad optimisation: Paused underperforming ads; revamped creatives that showed early promise.
Cross-channel analysis: Compared analytics from Pmax and Search to identify useful patterns.
Competitor research: Focused on aggressive competitors, particularly SelfStorage.com.
Deepen competitor analysis: Identify emerging players in the auction and assess their strategies.
Continue keyword refinement: Expand negative keywords and incorporate seasonal intent.
Evaluate budget allocation: Monitor trends to recommend potential reallocations or increases based on consistent performance patterns.
Maintained #1 auction ranking from May to present
Over the past month:
Clicks ↑ 20%
Conversions ↑ 10%
Impression Share ↑ 13%
Moved up to #3 ranking, but fluctuates between 3rd and 4th place based on competitor activity
Over the past month:
Conversions ↑ 9%
Impressions ↑ 10%
Clicks ↑ 5%
The market is becoming more competitive
Example: SelfStorage.com now holds a 38% impression share, compared to our 45%
Keyword optimisation: Shifted towards broad match with refined phrase match CPC controls
Bidding strategy: Adjusted bid type to better align with evolving trends
Geotargeting refinement: Tightened geofences to prioritise high-performing local zones
Expanded competitor analysis: Identify and monitor rising competitors in the auction
Bid strategy evaluation: Further testing of the new bid type to determine long-term viability
Budget planning: Consider reallocating or increasing budget—Search is showing stronger conversion trends than Pmax and may warrant increased investment
Tighten keyword matching and expand negatives to cut waste.This includes using any relevant seasonal keywords.
Bidding Type Adjustments: We can test and shift between Maximize Conversions, tCPA, and tROAS based on the unique needs of each campaign. When competition spikes, we can temporarily relax targets or CPC caps to maintain impression share, then tighten once performance stabilizes.
Concentrated Ads: Adjusting lower-performing ads to mimic
Competitor analysis by market: Use Auction Insights and SERP sweeps to spot who’s bidding where. Mine competitor ads/LPs for gaps and seasonal terms we should add; block irrelevant competitor/affiliate terms with negatives. Adjust bids in markets with heavy overlap to protect top placements.
Arbitrage outside Search: When Auction Insights show rivals piling into Search, we can lean into PMax to reach cheaper inventory (YouTube, Discover, Gmail, Maps) and keep volume with lower CPCs.
Market-by-market budget shift: We can move budget toward the channel with better marginal CPA/ROAS in each market. We’ll review regularly and only adjust once the pattern holds, keeping changes within guardrails (e.g., ±20%) to avoid noisy data and performance swings.
No specific trends - two one star reviewsOne left no commentThe other gave a negative review from a break in (orange)
The other 4 are mixed reviews but still lowers the score
Engagement: +20% Audience Growth: 60%
Marketing Updates
Radiant Storage (September)
Quarterly Trend Overall
September Total
September Rentals Source by Attribution
PPC Report (September)
PPC Breakdown | Comments & Suggestions
BPT Properties (Orange, Bridge City, Groves, Nederland)
Other Locations
Google Reviews (September)
Negative Reviews:
Radiant Storage (August)
Rentals & Source
Taken from January 1, 2025 - August 1, 2025
Top Rental Sources
Rental Trends
Orange
Bridge City
Groves
Nederland
PPC Performance
Taken from January 1, 2025 - August 1, 2025
Clicks & Impressions Over Time
Conversion Rate & ROA
All Locations
View the full res image here
Radiant Storage
Rentals
Rental Tracking - Fixed
Before
After
Rentals in July, 2025
Abandoned Rental Recovery Performance
Google Ad Updates
Quinn - PPC to Sparefoot
In early July we transferred the PPC budget to Sparefoot to test it’s performance in the market.
Reservations in July: 10
Vs. Reservations in June: 2
Rentals: 5
Rental Comparison - Google Ads
Averages taken from January, 2025 - Now
Based on a total of 38 rentals from January to August 2025, Google sources accounted for 32 rentals, representing approximately 84% of total rentals and averaging 4 per month.
Average Conversion per Month for Google: 4
Conversion Makeup: 84.2%
Montgomery - Budget Update
$1,200 per month to $600 per month
With this change, we’ll be closely monitoring a few key areas: ad visibility, auction rankings, and lost impression share, which currently sit at 40.51% for Search and 24.89% for Pmax due to budget constraints. While this adjustment may impact our competitiveness and daily conversion potential—dropping estimated daily clicks from ~5 to ~1 for Pmax and from ~3 to ~1 for Search—we’ll evaluate performance over the next 30 days and reassess from there.
Key metrics we’re monitoring:
What we are seeing so far:
Orange - Update
Budget Change
At the end of May, we increased the budget for both Performance Max (Pmax) and Search campaigns. Since then, both have shown positive momentum in visibility and conversions.
Performance Trends
May to June
June to July
Overall Rental Trends
Optimisation Efforts
To stay competitive and maximise efficiency, we’ve implemented the following:
Next Steps
Groves - Update
Rental Trends & Overall Impact
Over the past three months, rentals from both campaigns have shown incremental increases, supported by improvements in both Search and Pmax performance.
Search Campaign
Pmax Campaign
Competitive Landscape
Optimisation Efforts
To stay ahead of rising competition and maintain campaign efficiency, we’ve taken the following steps:
Next Steps
Overall Market Trend Highlights
Trend #1 — Increased competition across markets
Competition is tightening across our markets. Auction Insights shows more rivals winning top-of-page and overlapping us more often, which is pushing CPCs higher. We’re also seeing Lost IS (rank) rise even as CTR stays steady—clear signs of growing auction pressure.
Solutions:
Trend #2 — Performance Variations of PMax and Search (Based on Market)
Typically, search campaigns will drive higher conversion rates, but in some markets, we can see that PMax is performing better.
Opportunities:
July Insights - PPC
Reviews
July, 2025
Negative Review Trends
Social Media
July Content
META Performance
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.