Explore

Marketing Updates. January 2026.

Radiant Storage (December)

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Notes:

Cubby Data stands at 130 Move Ins in December 2026

17 Rentals out of CPC efforts or 13.08% of Total

For now, these 13.08% is clean digital conversions without Call Center data

Access detailed dashboard here:

Link⁠

PPC Breakdown

BPT (TX JV) Portfolio

(Bridge City, Groves, Nederland, Orange)

Access detailed dashboard here:

Link⁠

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Notes:

Overall:

We have total of 6 Rental Conversions (-14.3%)

With decline in Impressions (-15.9%) and Clicks (-26%), we have a 124.2% Increase in overall conversions (PPC Sales Calls, Rent Clicks, Calls, etc) - indicating increased engagement rate on the Landing Pages themselves)

Conv. rate increased by 60.1% when Click-through-rate decreased by 56.1% - saying that less people are clicking on adds but traffic became more targeted.

Lastly, massive decrease of Cost per Click (CPC) = -62.5%

Campaign Breakdown:

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Bridge City: 0 Rentals & 2 PPC Sales Calls (Nov.: 1 Rental)

Groves: 0 Rentals & 2 PPC Sales Calls (Nov.: 1 PPC Sales Call)

Nederland: 1 Rental & 4 PPC Sales Calls (Nov.: 1 Rental)

Orange: 1 Rental & 1 PPC Sales Calls (Nov.: 2 Rentals)

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GPT (MS JV) Portfolio

(Gautier, Ocean Springs, Pascagoula)

Access detailed dashboard here:

Link⁠

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Notes:

Gautier: 1 Rental (Nov.: 1 Rental)

Radiant Only Portfolio

(Baton Rouge Quinn & Sullivan, Montgomery, Norwich, Tuscaloosa)

Access detailed dashboard here:

Link⁠

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Overall:

We have total of 8 Rental Conversions (+166.7%)

With decline in Impressions (-31.7%) and Clicks (-27%), we have a 197.1% Increase in overall conversions (PPC Sales Calls, Rent Clicks, Calls, etc) - indicating increased engagement rate on the Landing Pages themselves)

Conv. rate increased by 118.5% when Click-through-rate decreased by 47% - stating that less people are clicking on adds but traffic became more targeted.

Lastly, massive decrease of Cost per Click (CPC) = -58.2%

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Notes:

Baton Rouge Quinn & Sullivan: 1 Rental & 1 PPC Sales Call (Nov.: 1 rental Quinn 0 for Sullivan)

Montgomery: 2 Rentals (Nov.: 1 PPC Sales Call)

Norwich: 2 Rentals & 1 PPC Sales Call (Nov.: 1 Rental)

Tuscaloosa: 3 Rentals & 2 PPC Sales Calls (Nov.: 1 Rental)

PPC Budget Adjustments:

Tuscaloosa: Current $500/mo

Search Impr. LOST (Budget) - 68%

3rd Position with 30% Impression Share (35% is the Top)

CTR - 12.52%, CPC - Below Avg.

Budget: Increase to $1000/mo

Norwich: $550/mo

Search Impr. LOST (Budget) - 78%

4th Position with 21% Impression Share (49% is the Top)

CTR - 17.81%, CPC - Below Avg.

Budget: Increase to $1350/mo

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