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Marketing Updates. November 2025.

Radiant Storage (October)

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PPC Report (October)

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Notes: [Main Changes & Updates]

All Performance Max campaigns were reverted to Search campaigns.

From Oct 20th - we are loosing “Reservation” conversion because of Cubby.

PPC Breakdown

Radiant Only Portfolio

(Baton Rouge Quinn & Sullivan, Montgomery, Norwich, Tuscaloosa)

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Notes:

Baton Rouge Quinn & Sullivan: Reverted to Search Campaign on Oct 21st. Started receiving more targeted clicks, already have Clicks & Calls conversions in. Too early to evaluate fully.

Montgomery: 2 rental conversions + multiple secondary conversions (Clicks & Calls). Overall very healthy campaign, even though it is still to early.

Norwich:

Search Impr. Share LOST due to Budget - has decreased by 25% and sits at 41% currently, which is still high, indicating that we’re loosing a good bit of potential traffic.

No rental conversions yet, Secondary conversions (Clicks & Calls) are present.

Occupancy is at 86% (4% drop MoM) - Recommendation to increase budget here by $200-$300 to justify Rental conversions moving forward.

Tuscaloosa: 2 rental conversions + multiple secondary conversions (Clicks & Calls). Overall very healthy campaign, even though it is still to early.

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BPT (TX JV) Portfolio

(Bridge City, Groves, Nederland)

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Notes:

Bridge City: 4 rental conversion, + multiple secondary conversions (Clicks & Calls).

Search Impr. Share LOST due to Budget - has increased and is at 30%.

Budget Increase need in the future.

Groves: 2 rental conversion, + multiple secondary conversions (Clicks & Calls).

Search Impr. Share LOST due to Budget - has increased and is at 38%.

Need to increase budget by at least $200

Nederland: No Rental Conversions, Multiple secondary conversions (Clicks & Calls) - are present.

Orange: 1 rental conversion & 1 reservation, + multiple secondary conversions (Clicks & Calls).

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GPT (MS JV) Portfolio

(Gautier, Ocean Springs, Pascagoula)

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Notes:

Gautier: No Rental Conversions, several secondary conversions (Clicks & Calls) - are present.

Search Impr. Share LOST due to Budget - has increased and is at 38%.

Need to increase budget by at least $200

Ocean Springs: 4 rental conversion, + multiple secondary conversions (Clicks & Calls).

Pascagoula: 1 rental conversion & 1 reservation, + multiple secondary conversions (Clicks & Calls).

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