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Marketing Report. October 2025

Notes

Rental Trend


Quarterly Trend

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September Total Rentals

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Rental Attribution (September)

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Google PPC Ads (September)

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Budget Breakdown

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SDU - PPC Budget

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Notes
Restructured Ad Campaign to accommodate budget increase.

GLS - PPC Budget

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Notes
Greenville - not really seeing conversions for Rental and Reservations (Only Calls and Click to begin rent)

TSP - PPC Budget

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Notes
Hampton - Adjusted Bidding Strategy.

SSD - PPC Budget

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Notes

Cleveland - location targeting adjusted.
Thomson - PPC Metrics improved last 30d. Started receiving Rental Conversions.

Budget Increases Breakdown:
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Reviews

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Negative Review Context

Monteagle, Valley, Cahaba - Price increases
Lannet - Initial Move-in Confusion
Panama City - Gate (Was Removed by DMs)
Monroe - Break in

Below 4 Star Monitoring

Coalmont - 3.3- Now at 3.5
Bessemeer- 3.4- Back to 3.3
Franklin - 3.6- no change
Hampton - 4- no change
Panama City- 3.8- no change
Yorkville- 4- no change
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