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In February overall, Move Outs decreased significantly and we now Net Positive for Move Ins.
80 Rentals from Online Marketing Efforts overall (33.3% out of 240 Move Ins) +12.7% PoP52 Rentals - came from Organic Search, GBP or Direct user efforts28 Rentals - from CPC efforts alone (11.7% out of 240 Move Ins)
28 Rentals from CPC only (+21.7% PoP)28 PPC Sales Calls (-30.9% PoP)
Impressions and Clicks are on the rise PoP, witch means more people now search for Self Storage overall.Search Impression Share +6.1% - indicates that our ads are being served within designated searches and we’re winning Google Auction overall.
West Valley: 0 Rental (Jan.: 1 rental)Layton Ads:Started ads February 18th with $500/mo budget
Greenville: 1 Rental (Jan.: 2 Rentals)Very Healthy Campaign
Taylors: 1 Rental (Jan.: 2 Rentals)
Yorkville: 0 Rentals (Jan.: 0 Rentals)Monroe: 4 Rentals (Jan.: 2 Rentals)Occupancy on the decline 4 months straight. Sits now at 59% for January$800/mo budget (spent fully)CTR dropped 3%, with 35% less clicks & 7.3% less impressions.Search LOST(Budget) - is improving -9.67%,
Campaign shows a clear sign of Demand Decrease.Mansfield: 0 Rentals (Jan.: 0 Rentals)Hiawatha: 2 Rentals (Jan.: 2 Rentals)Hampton: 0 Rentals (Jan.: 0 Rentals)
Competition is stepping on our toes. -11.49% in Search Impression Share auction positioning (Still at 1st position though)Budget is set to $400Search LOST(Budget) - is improving -9.74%, CTR +22%But: loss in Impressions and clicks, CPC is up 30%, no rental or call conversionsCampaign shows clear demand decrease !!!Fort Payne: 0 rental (Jan.: 1 Rental)Franklin: 0 Rentals (Jan.: 0 Rentals) - Ads on Pause as of 02/25th only Waiting List availableDanville: 1 Rentals (Jan.: 0 Rentals)Albertville: 1 Rental (Jan.: 2 Rentals)
Cahaba: 1 Rental (Jan.: 0 Rentals)Harpersville: 0 Rentals (Jan.: 1 Rental)
Demand is on the decline.No rentals in the last 30 days.LaFollette: 3 Rentals (Jan.: 0 Rentals)Okoboji: 1 Rental (Jan.: 1 Rental)Boyle: 3 Rentals (Jan.: 0 Rentals)Cleveland: 0 Rentals (Jan.: 0 Rentals)Elizabethton: 1 Rental (Jan.: 0 Rentals)Griffin: 2 Rentals (Jan.: 3 Rentals)#1 - We are position 5 in Auction Insights report.#2 - We compete with Newer storage facilities nearby with better features
Search LOST(Budget) - is really high @78%, we loose 4/5th of all Impressions on the table.No clean PPC rentals after Feb 16th.Other metrics are very average, so this is a market concern. Demand is here, we’re just need budget for it.We priced competitively towards our competitors.McCalla: 0 Rentals (Jan.: 0 Rentals)Monteagle: 2 Rentals (Jan.: 1 Rentals)Palmer Warehouse ads were launched Jan13th.As of Feb 25th statistics for Palmer Campaign:
As of Feb 19th PMAX campaign was added for Palmer Location.Panama City: 1 Rental (Jan.: 3 Rental)Phenix: 0 Rentals (Jan.: 0 Rentals)Thomson: 1 Rental (Jan.: 1 Rental)Valley: 1 Rental (Jan.: 2 Rentals)
SEO Optimization is Fully finished as of Feb 18th for All LocationsUpdate on Non-Ideal pictures was initiated and expected to be completed by the End of next week (March 6th)Automatic Promo Update script was implemented, helping the rates pages facilitate bast Promo there is to offer.Click-to-directions was implemented on the Location Address across all of the locations.
Only one 1 star Review - Monroe - Tenant lied in the review, DMs tried to reason with him yet unsuccessful.
Marketing Report. February 2026
Notes
Rental Trend
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February Total Move Ins (1st - 25th)
Overall Traffic Analysis (February 1st - 25th)
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Google PPC Ads (February 1st - 25th)
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Search Impression Share
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SDU
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GLS
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TSP
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SSD
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Website
Ongoing Marketing Initiatives
#1 - Short form Content is in development. We do leverage AI to create Videos from Photos at scale for each of our Locations, with adding VoiceOvers and Call-to-actions - to see how much demand we can generate.
Production is TBD. Ideal Launch timeline - mid March.
d313ae86-5288-460a-bb25-81c5957ca1c7.mp4
d313ae86-5288-460a-bb25-81c5957ca1c7.mp4
12.6 MB
#2 - Cold outreach Email Marketing
Plan: 1. To reactivate out past tent list
2. Scrape Business People emails for Cold Outreach
#4 - Local Community Management - TBD
Reviews (February)
Compared to 4.7 Avg. in January
Negative Reviews:
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