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Marketing Report. November 2025

Notes

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Rental Trend

Quarterly Trend

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October Total Rentals (-6.9%)

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Rental Attribution (October)

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Notes:

Google Paid Ads rentals has almost doubled compared to the month of October. (Was 27 → 48, essentially we’ve replaced Sparefoot)

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Google PPC Ads (October)

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Budget Breakdown

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Budget Increases Breakdown:

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https://docs.google.com/spreadsheets/d/1wNeiWgqNxQIMv9TC4fr8Q9EQQ6FS84pPG1of_vxzShM/edit?gid=250500110#gid=250500110⁠

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Newly Launched Advertising Campaigns:

[ATOM:DEPOT] Cahaba Birmingham V2 Search

[ATOM:DEPOT] Franklin Search

[ATOM:DEPOT] Harpersville Search

[ATOM:DEPOT] Hiawatha V2 Search

[ATOM:DEPOT] Lafollette Search + [ATOM:DEPOT] LaFollette Performance Max

[ATOM:DEPOT] Okoboji Search

[ATOM:DEPOT] Yorkville Search

SDU - PPC Budget

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Notes

Search Impression LOST (Budget) - 35% (declined by 57%)

Impression Share - 21% (was <10%), we are at 4th position starting to compete with big players as needed.

Received 1 rental + 1 reservation conversions, + numerous secondary conversions.

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GLS - PPC Budget

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Notes

Greenville: Search campaign had 3 rentals, 3 reservations. Overall improvement across major metrics.

Taylors: 2 reservation conversions. 10% Search Impression LOST (Budget) (650% increase) - due to Competitors spending.

Regardless, occupancy is at 87%

TSP - PPC Budget

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Notes

3 new Advertising Campaigns:

Franklin: clicks + calls only conversions was received. Campaign needs more time

Hiawatha: 1 reservation conversion, numerous secondary conversions (clicks & calls).

1 position in Search Impression Share (40%), with 28% Impr. Lost due to Budget.

Good engagement. Possibly will need budget increase to justify Rental Conversions.

Yorkville: No conversions yet. Not fully matured campaign.

Albertville: Received 2 rental, 1 reservation conversions, numerous clicks & calls. Overall healthy.

Danville: Clicks + Calls only. (Need Search)

Fort Payne: Received 1 rental conversion, numerous clicks & calls. (Need Search)

Hampton: Received 1 rental conversion, numerous clicks & calls. Impressions declined by 41%, with relatively the same campaign spend & Avg. CPC - indicating that demand is falling in the area.

Mansfield: +3 rental conversions. Overall healthy campaign.

Monroe: clicks + calls only conversions. (Need Search)

SSD - PPC Budget

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Notes

4 new Advertising Campaigns:

Cahaba: Only cliks & calls conversions.

Search Impression Share is at 34%, with Lost due to Budget at 28%. We also not winning top of the page.

Campaign is not Matured yet, but potentially needs a budget increase.

Harpersville: Launched Oct 20th, needs more time. No conversions yet.

Implemented “3 month free” parking with a Unit Rental.

LaFollette: Launched on Oct 19th. Received 2 rentals, 2 reservations already.

Okoboji: Launched on Oct 9th. Received 1 rental already with multiple calls & cliks.

Boyle: +3 rental conversions. Overall healthy campaign.

Cleveland: Search Impression Share dropped by 22%, with Impr. LOST (Budget) at 27% (515% increase). Need to observe further.

Elizabethton: 2 rentals, 1 reservation. Overall healthy campaign.

Griffin: 5 rentals, 1 reservation. Overall healthy campaign.

McCalla: Clicks + Calls only. (Need Search)

Monteagle: Not enough demand. Campaign received 1 rental conversion.

Panama City: 2 rentals, 2 reservation. Search Impr. Share & Impr. Share LOST (Budget) metrics are starting to climb up, indicating that competition is increasing.

Phenix: 4 rentals, 1 reservation. Overall healthy campaign.

Thomson: 2 rentals. Overall healthy campaign.

Valley: 1 rental. Campaign is Underspending, indicating lack of Search Volume.