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This Doc will be a perpetual scroll with the most recent months report at the top for easy reference to past reports.
64% Search Impression Share Lost due to Budget. Pmax was paused, budget reallocated.Greenville: 28% Search Impression Share Lost due to Budget. Taylors: Low Search Volume overall. Campaign underspending.Monroe: Move to SearchMansfield: Low Search Volume.Hampton: Conversions are Calls + Dramatic visibility increaseFort Payne, Danville: Move/add Search CampaignAlbertville: 11% Search Impression Share Lost due to Budget. (Let it be)
Meta TitlesPromo BannersI deployed a generic ‘Summer Specials’ Banner as a place holder as I create the new banners and upload them to the website.
July reviews performed great but 74 is within the avg skew or the portfolio for reviews
Monteagle Foresite - Price increasesPanama City - Gate (Was Removed by DMs)
Coalmont - 2.5- Now at 3.3Bessemeer- 3.4Franklin - 3.3- Now at 3.6 Hampton - 3.9- Now at 4Panama City- 3.8Yorkville- 3.9 - Now at 4
Below you will find updates related to the the Full august report aboveMoving forward, your marketing report will be housed within this link. I recommend bookmarking for future reference.This Doc will be a perpetual scroll with the most recent months report at the top for easy reference to past reports.
Hampton- Currently PausedReactivated Search Campaign at $300/moCleveland- Currently PausedReactivated Search Campaign at $300/moCompleted: Converted current Thomson Campaign into a shared campaign to include the new Bussey Ave rates page. Rates page published- .Pending/Actively Working on:Bussey Ave GBP VerificationGriffinIncreased budget to $900/moGreenvilleIncreased budget to $850/moTaylors Increased budget to $800/mo
Meta TitlesPromo BannersI deployed a generic ‘Summer Specials’ Banner as a place holder as I create the new banners and upload them to the website.
Coalmont - 2.5Now at 3.3Franklin - 3.3Now at 3.5Hampton - 3.9Now at 4
Marketing Report
September Report
Notes
Rental Trend
Quarterly Trend
August Total Rentals
September (01st-22nd) Total Rentals
Rental Attribution (August)
Google PPC Ads
Notes:
Notes:
Notes:
Website/SEO
Hero Image updated
Changed to family related image for visitor relatability
Custom Promo Banners
Note: Due to recent changes to Anniversary date billing, Revenue Management changed the promos from $1 Move in — to — 1st Month Free. Before this, we already created the banners as the promos previously mentioned but now I will need to update them all again to reflect the new promos.
The below items are actively being updated.
Reviews
Notes
Negative Review Context
Below 4 Star Monitoring
August Report
Notes
Google PPC Ads
Thomson Black St (Bussey Ave -Building D and C)
Website/SEO
Custom Promo Banners
Note: Due to recent changes to Anniversary date billing, Revenue Management changed the promos from $1 Move in — to — 1st Month Free. Before this, we already created the banners as the promos previously mentioned but now I will need to update them all again to reflect the new promos.
The below items are actively being updated.
Reviews
Facilities Avg Star rating change since last reporting Call
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