post-purchase
ShopperApproved
popup modal with 1-5 stars - established
request to review product(s) purchased - established
setup landing page on Marketo to link to ShopperApproved - MarCom
Customer experience survey
“why haven’t you purchase yet?”
SurveyMonkey
opened email, visited site, did not place order - MarCom determine customers via Klaviyo
829
part of the email comms plan - need expected completion dates
informed them of the surveys we want to send out post-launch
