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Bad Alternatives & Positioning Template
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    • 1. Bad Alternatives
    • 2. Personas
    • 3. Positioning & Analogs
    • 4. Growth Loops & Channels
    • 5. Overall Thesis
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      Supporting Tables
Bad Alternatives & Positioning Template
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Supporting Tables
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Supporting Tables

User Intent Level
Level
Description
Worth pursuing?
5
Believes this product is the best solution & is ready to pay for it
Yes
4
Knows this product exists, but doesn't know it's the best solution yet
Yes
3
Problem is bad enough that they're looking for solutions
Yes
2
Experiencing the problem, but not bad enough to look for solutions
No
1
Not experiencing a problem this product solves
No
There are no rows in this table
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