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Bad Alternatives & Positioning Template
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Supporting Tables

User Intent Level
Level
Description
Worth pursuing?
1
5
Believes this product is the best solution & is ready to pay for it
Yes
2
4
Knows this product exists, but doesn't know it's the best solution yet
Yes
3
3
Problem is bad enough that they're looking for solutions
Yes
4
2
Experiencing the problem, but not bad enough to look for solutions
No
5
1
Not experiencing a problem this product solves
No
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