An overall thesis will help you drive clarity in a one- or two-page format and ensure you and your team are all marching towards the same north star.
It should be:
A concise summary
Supported by the bad alternatives, personas, positioning, and growth channels you develop throughout the rest of this doc
Easy to comprehend & repeat back
e.g. tell it to other people and see if they can parrot back what you do and—most importantly—why; the mental model should be super quick & clear for your intended audience
🔮 Concise product pitch
<your product> is the <analog>. <insert super short pitch here>
📐 How much explicit, directly-linked pain is there?
(note: If this isn’t a 5-flame rating... you may want to re-evaluate what you’re building. Their hair needs to be on fire, with them throwing money at you to extinguish it)
5. Overall Thesis
