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Brand Strategy
Calendar
Launch - Impact phase
Consideration Phase
Consideration Phase (Continued)
Mascara Launch
Mascara Launch (Continued)
Aug 2024
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Sep 2024
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Oct 2024
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Nov 2024
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Dec 2024
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Jan 2025
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Feb 2025
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Mar 2025
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Launch - Impact phase
Consideration Phase
Consideration Phase (Continued)
Mascara Launch
Mascara Launch (Continued)
Month
TodayFit
summary of the marketing calendar
Campaign
Duration
Campaign Focus
Website
Ads
Emails
Influencers
Social Media
Start
1
Launch - Impact phase
7 days
Beauty Transformation
Feature the 'Beauty Transformation' theme on the homepage. Add interactive sections for UGC submissions. Display influencer content prominently.
4 influencer ads on awareness + conversion ads
Teaser emails introducing the campaign theme. Highlight influencer beauty transformations. Encourage email subscribers to participate in UGC.
Partner with 4 influencers to create content around 'Beauty Transformation.' Kick off the campaign with high-impact visuals and stories.
Share transformation stories across all social platforms. Use Instagram and Facebook stories to showcase influencer content.
9/1/2024
2
Consideration Phase
7 days
Korean Beauty
Highlight content on Korean beauty trends and Halal certification. Create blog posts or landing pages explaining the safety and benefits of the products.
Ads focusing on the unique selling points (Korean beauty, Halal, safety). Target engaged audiences from Week 1 and lookalike audiences.
Emails detailing the benefits of Korean beauty and Halal-certified products. Include customer testimonials and influencer reviews.
Collaborate with 2 new influencers to create content around Korean beauty and product safety. Focus on educational content.
Share educational content and videos. Run polls and quizzes on Instagram stories related to product benefits.
9/8/2024
3
Consideration Phase (Continued)
7 days
Product Safety & Benefits
Continue highlighting the benefits of the products on the website. Feature new UGC and influencer content.
Retarget ads from Week 2 to maximize conversions. Continue focus on safety, Halal certification, and Korean beauty.
Follow-up emails reinforcing the benefits discussed in Week 2. Share success stories from customers who have tried the products.
Continue collaboration with 2 influencers. Introduce tutorials on how to use ByMaira products within a daily routine.
Post behind-the-scenes content from influencers. Share customer testimonials and feedback on social channels.
9/15/2024
4
Mascara Launch
7 days
New Mascara Launch
Create a dedicated landing page for the new mascara launch. Feature product details, benefits, and special launch offers.
Run a launch campaign for the new mascara across Instagram, Facebook, and YouTube. Use video ads showcasing the mascara's impact.
Launch emails introducing the new mascara. Highlight key features, benefits, and launch offers.
Collaborate with top beauty influencers to showcase the new mascara in tutorials and reviews. Focus on its unique benefits and results.
Create a social media buzz around the new mascara launch. Use hashtags, video content, and influencer endorsements to drive engagement.
9/22/2024
5
Mascara Launch (Continued)
7 days
Ongoing Mascara Promotion
Highlight customer reviews and UGC featuring the new mascara. Offer bundles with other popular products to drive sales.
Continue promoting the mascara with retargeting ads and bundle offers. Highlight limited-time discounts and special promotions.
Ongoing email marketing featuring customer reviews, UGC, and special promotions for the new mascara.
Continue influencer collaborations, highlighting real user experiences with the mascara. Include testimonials and tutorial content.
Continue to promote the mascara with ongoing posts, customer reviews, and influencer content. Highlight promotions and special offers.
9/29/2024
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