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Ad account structure

Target Audience Table

Table 1

Table 1

Category

Interests

General

Beauty, Cosmetics, Makeup, Skincare, Fashion, Lifestyle, Wellness, Self-care

Middle East Specific

Arabic beauty standards, Hijab fashion, Modest fashion, Middle Eastern beauty trends

Mascara

Eye makeup, Mascara, Eyelashes, Lash care, Eye liner, False lashes

Velvet Tint Trio

Multi-purpose makeup, Tinted lip balm, Cheek tint, Eye tint, Natural makeup

Influencers/Brands

Huda Kattan, Nabila Khashoggi, Sephora, MAC Cosmetics, Arabian Oud

Behaviors

Online shoppers, Beauty enthusiasts, Makeup tutorials, Product reviews

There are no rows in this table

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Campaign Structure Table

Table 2

Table 2

Campaign

Ad Set

Targeting

Ad Creative

Mascara - ME

Beauty Enthusiasts

Beauty-related interests

Image/Video: "Lengthen Your Lashes"

Mascara - ME

Makeup Tutorials

Makeup tutorial viewers

Video: "Get the Perfect Look"

VTT - ME

Natural Makeup

Natural makeup enthusiasts

Carousel: "3-in-1 Makeup Solution"

Mascara - KSA

Saudi Beauty

Saudi Arabia, beauty interests

Image: "Mascara for Arabic Eyes"

VTT - KSA

Multi-Purpose Makeup

Saudi Arabia, multi-purpose makeup

Video: "One Product, Many Looks"

There are no rows in this table

⁠

Table 4

Table 4

Campaign

Ad Set

Targeting

Mascara - ME

Beauty Enthusiasts

Beauty-related interests

Makeup Tutorials

Makeup tutorial viewers

VTT - ME

Natural Makeup

Natural makeup enthusiasts

Multi-Purpose Makeup

Multi-purpose makeup enthusiasts

Mascara - KSA

Saudi Beauty

Saudi Arabia, beauty interests

VTT - KSA

Saudi Multi-Purpose

Saudi Arabia, multi-purpose makeup

There are no rows in this table

⁠

This hierarchical structure helps visualize the campaign organization.

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