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GTM Toolbox
Reference guide for key projects and tools for the GTM team and the audience for these tools.
Toolbox
Tool
Responsible
Purpose
Source
Management
Central
Markets
1
Business Case
PMM
Why Donations? White paper on the donations market, user insights, partner landscape. Includes the Opportunity for [company] and what [company] gains. Set interim Objectives and KPIs
Various
2
Survey Data
PMM
Share insights gained from early 'register your interest', partner insights and Revolut user surveys.
Partners and Revolut
3
In App Beta
PO
Internal or External. Get early insights before launch and have time to reiterate where required.
In-App
4
GTM document
PT
PMM
Partner focused guidance on how to GTM in co-operation with specific partners. Define what [company] can do for them, what they can do for [company].
Partners, Internal Partner Department
5
Messaging Guide
PMM
Key document for definitive positioning, key messages, final KPIs, market overview, rules of engagement (do's/don'ts), legals, etc.
PMM
6
Budget allocation
GT
Ensure if budget required for marketing collateral or promotion, it’s clear and well thought out to reach the KPIs and allocated to appropriate stakeholders
GT
7
Partner Marketing Toolkit
PT
Partner-specific brand guidelines, Visual IDs, etc.
Partners
8
Promotional Planning Document
GT
PR, Seo, Key Words, Partner Marketing, In-app, own channels.
GT
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