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Working Group
The team working on this product
Team
Acronym
Function
Role
Responsibilities
PO
Product Owner
Lead on product team
Deliver product to market fit
PMM
Product Marketing Manager
Voice of customer in nexus role
Ensure market fit by using data and insights. Lead GTM planning cross group
GT
Growth Team
Execute growth and marketing plan
Deliver marketing plan to achieve agreed KPI's
MI
Market Insights Manager
Assist group with insights externally and internally to specific domain
Help cross group to build a more insightful product and sell smarter
PT
Partner Marketing Manager
Secure and onboard Charity partners
Deliver right partners for right markets to scale. Ensure best fit and joint marketability
M
Management (appropriate level)
Key decision makers
Go-no-go, POC for escalations and approvals
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