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Working Group

The team working on this product
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Acronym
Function
Role
Responsibilities
1
PO
Product Owner
Lead on product team
Deliver product to market fit
2
PMM
Product Marketing Manager
Voice of customer in nexus role
Ensure market fit by using data and insights. Lead GTM planning cross group
3
GT
Growth Team
Execute growth and marketing plan
Deliver marketing plan to achieve agreed KPI's
4
MI
Market Insights Manager
Assist group with insights externally and internally to specific domain
Help cross group to build a more insightful product and sell smarter
5
PT
Partner Marketing Manager
Secure and onboard Charity partners
Deliver right partners for right markets to scale. Ensure best fit and joint marketability
6
M
Management (appropriate level)
Key decision makers
Go-no-go, POC for escalations and approvals
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