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0 to 0.1 Roadmap

IRDAI License Norms

As per IRDAI regulations, a company applying for a corporate agent license must have a minimum paid-up capital of Rs. 50 lakhs.
The company should be registered under the Companies Act, 1956 or 2013.
The company should have a minimum net worth of Rs. 10 lakh.
The company should have a sound financial track record and should not have incurred any losses in the preceding three financial years.
The company should have a minimum of two directors, and at least one of them should be an Indian resident.
The company should have a dedicated team of employees who are trained and qualified to sell insurance products.
The company should have a valid PAN card and GST registration.
The company should have a physical office space with adequate infrastructure and facilities.

Roadmap to the first milestone
0
SETTING UP
WARMING UP
GO-TO-MARKET
TRACTION 0.1
1
Business Priority
IRDAI license
Insurance Partnership
Build the Tech, product and solve for instant OPD
Get early paying customers to test the product and validate solutions
Engineer fitness mapping & monitoring
Set-up networks with hospitals, labs, TPA chains
Capture 1-2 priority segments and 2-3 B2B to work towards perceived PMF
Pivot & expand to other segments, get on path to capture desired market BHAAG MILKA BHAAG!
2
Marketing Priority
Customer reachouts
Founder-led marketing tests
Targeted acquisition & conversion optimization
Channel pivot/optimization (lower CAC) & retention (reduce churn rate)
3
Target
100+ customer chats
30+ paying customers
100+ paying customers
300+ “happy” paying customers
4
Pipeline Activities
Waitlist managing
Manual testing
Interviews
Podcast
Outreach
Thought leadership
B2B reach
Insurer network reach
Product-led storytelling
Test 2-3 channels - instagram & linkedin
Identify best customers
Product repositioning
Onboarding & activation tests
Content strategy
Narrow down 1 channel to build
5
Geography
Chennai
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