Business Priority
Build the Tech, product and solve for instant OPD Get early paying customers to test the product and validate solutions Engineer fitness mapping & monitoring Set-up networks with hospitals, labs, TPA chains Capture 1-2 priority segments and 2-3 B2B to work towards perceived PMF
Pivot & expand to other segments, get on path to capture desired market
BHAAG MILKA BHAAG!
Marketing Priority
Customer reachouts
Founder-led marketing tests
Targeted acquisition & conversion optimization
Channel pivot/optimization (lower CAC) & retention (reduce churn rate)
Target
100+ customer chats
30+ paying customers
100+ paying customers
300+ “happy” paying customers
Pipeline Activities
Test 2-3 channels - instagram & linkedin Onboarding & activation tests Narrow down 1 channel to build