Skip to content
Gallery
Modulus Product Lifecycle
Introduction
Problem Sizing
Market Research
Understanding the User
Use Cases
User Journey Map
Product One-Pager
Feature Prioritization
MVP Wireframing & Prototype
Final App Prototype
User Flow
Information Architecture
Product Metrics
0 to 0.1 Roadmap
More
Share
Explore

icon picker
Problem Sizing

Target Addressable Market - 80000 Crores

⁠
Population of India = 140 Crore
Urban Population = 140 Cr. * 30% = 42 Crore
Urban Population By Age
Age Group
Percentage
Population in Cr.
1
0-20
30%
12.6
2
20-40
40%
16.8
3
40-60
20%
8.4
4
60+
10%
4.2
5
Total
​
42
There are no rows in this table
⁠
Our Target Audience is primarily millenials and gen-Zs (people born between 1980 and 2002 - age group 20-40) = 16.8 Crore
Income distribution for age 20-40
Distribution
Percentage
Population
1
BPL
20%
3.36
2
Low
40%
6.72
3
Medium
30%
5.04
4
High
10%
1.68
There are no rows in this table
⁠
We consider Medium and High Income groups who will considerably have disposable incomes =
6.72 Crores
According to survey, 64% of Urban Indians spend above 20,000 rupees on healthcare in a year including health insurances.

Urban Indians aged 20-40 in medium and high income groups spending more than 20K annually in healthcare and fitness = 4.3 Crores = ~4 Crore
Market Size = 4 Crore * 20,000 = 80,000 Crore


Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.