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Problem Sizing
Target Addressable Market - 80000 Crores
Population of India = 140 Crore
Urban Population = 140 Cr. * 30% = 42 Crore
Urban Population By Age
Age Group
Percentage
Population in Cr.
0-20
30%
12.6
20-40
40%
16.8
40-60
20%
8.4
60+
10%
4.2
Total
42
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Our Target Audience is primarily millenials and gen-Zs (people born between 1980 and 2002 - age group 20-40) = 16.8 Crore
Income distribution for age 20-40
Distribution
Percentage
Population
BPL
20%
3.36
Low
40%
6.72
Medium
30%
5.04
High
10%
1.68
There are no rows in this table
We consider Medium and High Income groups who will considerably have disposable incomes =
6.72 Crores
According to survey, 64% of Urban Indians spend above 20,000 rupees on healthcare in a year including health insurances.
Urban Indians aged 20-40 in medium and high income groups spending more than 20K annually in healthcare and fitness = 4.3 Crores = ~4 Crore
Market Size = 4 Crore * 20,000 = 80,000 Crore
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