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Commercialization strategies

Product Positioning

We compete on support and not on feature parity in the sub 50,000 population Tier 3 and 4 Canadian market.
Time to win.
We will win on pricing strategy

Product Messaging

"Benefit from the flexibility and accessibility of a cloud-based system with the great support that comes with the company

Content Creation Strategy

From Q4 2023

Educational Blogs
Understanding Cloud ERP: A Comprehensive Guide for Municipalities
This article can be an introductory guide to cloud-based ERP solutions and their benefits, specifically tailored for the public sector.
Why Your Municipality Needs a Cloud ERP System
This post can delve into the specific benefits a cloud ERP system can bring to a municipality, such as improving efficiency, streamlining processes, and enabling remote access.
Preparing Your Municipality for Digital Transformation with Cloud ERP
Discuss how municipalities can prepare for digital transformation and the role of a Cloud ERP system in this journey.
Webinars and Virtual Demos
Display Use cases, features and capabilities of Cloud ERP.
In Vimeo
End to End so need to wait completion.
Create te

Waitlist widget (Till Q1 2024)
On our newsletter.
Objectives: Generate Buzz, Lead capture and test market interest.
Content Structure
Provide the info - Pankaj
Landing page
Form
CTA- “Join the waitlist for early access”
Post sign up: Communicate with the Prospects
Countdown timer ( Till Q1 2024)
Objectives
Boost Engagement: Reminds customers of the launch.
Builds Anticipation: More engagement once launched.
Content Structure
Embedded in product landing page.
Visibility: visible in physical and landing page.
Newsletter
Include the following.
Introduction of Cloud ERP
Feature Spotlight
Education: Why cloud ? why Cloud ERP
Product Updates
Success stories
Social Media( Linkedin)
Publish blogs on Linkedin

From Q1 2024

Case Study
After implementation, reach out to clients to get their feedback .
Distribution:
Company website,
LinkedIn
email newsletter
Content structure
Problem
Solutions
Results

Partnerships

Trade shows and Events are excellent avenue to validate market interest and promotion of the cloud ERP.
What are the tradeshows we should be a part of

Internal Stakeholder Engagement

Internal product updates

Update implementation ,sales and support about the upcoming release and why this is important to the company.
Build a schedule

Internal product Demoes and training

From Q4 2023
Build a demo site and start setting demo meetings with implementation ,sales and support

Pricing

Pilot Discounts

Beta Phase (Q4 2023 - Q1 2024): Offer a discounted price of $25,000 ARR for the beta client/partners (considering your original discount of $10,000 on an average ARR of $35,000).
Early Adoption Phase (Q2 2024 - Q3 2024): Post beta, maintain a slightly reduced price, say $30,000 ARR, to attract early adopters.
Full Price Implementation (Q4 2024 onwards): As the product matures and proves its worth, raise the price to the planned $35,000 ARR

Post Sale Strategy

Implementation

Onboarding : Comprehensive onboarding for the new customers.
Ongoing Training: Webinars and Academy updates.

Design Artifacts

Name
First Owner
Secondary Owner
Notes
1
Product Logo
Design
Design
Open
2
Keywords
Product
Product
Open
3
Website/ Landing page
Marketing
Design
Open
4
Email Templates
Waitlist sign ups
General updates
General outreach

Marketing
Open
5
Social media templates
Annuncements
Countdowns
Blog promotion
Marketing
Open
6
Blog/Case study layout
Marketing
Open
7
Promotional graphics- comparsions,feature gap analysis and use cases
Marketing
Design
Open
8
Newsletter design
Marketing
Marketing
Open
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