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Phase 1 - Website Content

Vehicle Glass

Windscreen Damage

Windscreen Chip Repair

Windscreen Replacement

Cal-Tech ADAS Recalibration

Rear Window Replacement

Side Window Replacement

Truck and Bus Glass

Windscreen Wipers

Suggested edits:

Lot 1

⁠

Remove the ‘we’re hiring’ banner.

Change SERVICE to YOUR LOCAL EXPERTS IN

Update the ‘manage by booking’ to ‘Manage my booking’.

3.a. Need to look into where this is featured as important. When you go to mobile you lose it. Consider another location? (What options are available)

3.b. Change button colour to stand out. Could we try blue/dark blue?

Lot 2

Please update the copy as below:

Copy:

We'll get you back on the road fast, with confidence.

Your local O'Brien® experts have made repairing and replacing vehicle glass easy. Our highly trained and skilled technicians handle all types of vehicle glass damage as well as Cal-Tech ADAS Recalibration from start to finish. Trust us to deliver a seamless experience for you, no matter what make or model vehicle you drive or whether you are insured or not.

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Lot 3

Please update the highlighted text to the 9x lines of text as below (3x points per slide, can be in any order):

Providing glass & glazing services for nearly 100 years nationwide

We use advanced tools and technology to provide a high-quality service

150+ conveniently located branches across Australia

We re-purpose your old glass at our recycling stations

Available 24 hours a day, 7 days a week, 365 days a year

Mobile and in-branch services available, depending on your glass damage

O'Brien® AutoGlass Workmanship Lifetime Guarantee

Australian & International standard quality glass

Trained and certified professionals specialised in vehicle glass repair and replacements

Lot 4

Please update the text as per what I've highlighted:

Copy here:

How much will it cost?

The price of your vehicle glass service will depend on several factors such as damage size, position, vehicle make, model, age and insurance coverage. If your vehicle offers ADAS technology or other features, a re-calibration may be required.

O’Brien® have arrangements with most insurers meaning you could claim some if not all of the total cost if you’re insured – and we’ll help you with your claim.

Copy here:

Need a quote?

Call us on

1800 815 414⁠

for a quote or simply complete our online form and our friendly advisors will call you back to discuss your options.

The ‘call us now’ button, can we change this to link to the online form for customers to complete?

Update the ‘call us now’ text to ‘Complete online form’ and link

Copy here:

Payment methods

We accept various electronic payment methods, including debit cards, major credit cards and Zip Pay.

Link the ‘Zip payments’ text to refer to how to use ZIP

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Lot 5

Please add spacing between the text as below (the red line indicated 1x space):

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Lot 6

Please add a full stop ‘.’ to the end of each sub heading in blue as highlighted

Please add a full stop ‘.’ to the end of each piece of copy under each topic here as highlighted

⁠

Update the text as highlighted below

Copy here:

We'll complete a Cal-Tech® Recalibration service either in-branch or with an approved dealership.

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Lot 7

Please update the highlighted text as below

GET IN TOUCH

Complete our online form, give us a call or find your nearest expert

⁠

Next lot

Please update text to: Manage my booking (NOT by)

Recalibrations ** (add the ‘s’)

⁠

Please update [Viv has reviewed and there are some changes]

Please update the highlighted text to the 9x lines of text as below (3x points per slide, can be in any order):

⁠

ü Providing services to Australians for nearly 100 years⁠

ü Extensively trained and certified vehicle glass technicians

ü Investing in the

latest tools and technology ⁠

for a high-quality service

ü Conveniently located, with over 150 locations across Australia

ü Mobile services available for some vehicles and locations

ü We focus on recycling windscreens to give them a new purpose

ü 24/7 friendly Australian based customer service team

⁠

ü ⁠

⁠

Lifetime guarantee⁠

on our vehicle glass installation workmanship for the life of your vehicle

ü Quality glass from reputable suppliers meeting Australian and International standards

How much will it cost? - Please update as per Viv

The price of your vehicle glass service will depend on several factors such the size and location of the damage as well as the vehicle make and model. If your vehicle offers ADAS technology or other features, a Cal-Tech® Recalibration may be required, and factored into the total cost.

O’Brien® have arrangements with most insurance providers meaning you could claim some if not all of the cost of your windscreen repair or replacement, and we could help you with your claim.

Please update as highlighted below

⁠

Copy text: You can rely on your ADAS safety features after your windscreen replacement with Cal-Tech®.

⁠

Please add full stop

⁠

@Anna Nguyen⁠

see edits to top section of the VGlass page. Query whether you need additional spacing above “Learn more”?

⁠

@Anna Nguyen⁠

: CTA Locations module. Adjusted to align with home page.

Please also edit button copy to read “Find your local expert”

Note that this button should only go to Auto locations page search (not to the one that covers other divisions Glazing E&P)

⁠

@Anna Nguyen⁠

Change Experts to Expert in this module

⁠

@Anna Nguyen⁠

for Vehicle Glass Services section, how about these options for consideration?

delete Windscreen Damage

Combine Side and Rear Window Replacement (need to check if will have any SEO impacts \ but see copy is repetitive across both).

Change Windscreen Wipers to Accessories

⁠

@Anna Nguyen⁠

Services Carousel (Love this layout!)

First tab:

Delete last sentence from copy

Image not showing chip repair - need to be adjusted so see to the left of tech (or take image from Windscreen Replacement tab)

Suggestion for consideration: Instead of only “Learn More” button should we put first button as “Book today” to drive bookings?

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Windscreen Replacement tab

see copy changes highlighted in yellow

New image needed (this is for chip)

Add Learn More and Book today buttons

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Cal-Tech Recalibration tab

Tab title correction

Update to copy in yellow

Image not of Caltech (its a replacement)

Add in Book Today and Learn More buttons

⁠

@Anna Nguyen⁠

How much will it cost section

This is looking good now with the 2 condensed q’s in same section.

Copy tweaks highlighted

⁠

@Anna Nguyen⁠

see this module again.

Should the title of module should be in CAPS (for consistency with home page)

Adjust copy under title

Again for consistency for home page - button should be Find my local expert

⁠

@Anna Nguyen⁠

⁠

Copy tweaks here @Anna

⁠

@Anna Nguyen⁠

Wiper tab

Copy tweaks as shown

When picking an image

@Cat Gillespie⁠

need to feature something with BOSCH wiper box with a tech (need to see branding)

⁠

@Anna Nguyen⁠

last tab - have chosen side window

update copy

update tab title

for image

@Cat Gillespie⁠

need a side window one :-)

⁠

Payment Update:

⁠

@Anna Nguyen⁠

, as promised I would provide an update to the payment copy. It is:

Convenient electronic payment methods including debit cards, major credit cards and Zip Pay. We strive to keep up to date with customer preferences and efficiencies and have chosen to go cashless.

⁠

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