Feature Name:
Enhanced Video Creation Flow – New Categories & Video Settings Step
Problem Statement:
Animaker is experiencing a 40% drop-off in users between the category selection step and the prompt input step in the video creation flow
Objective:
To reduce user drop-off and improve the prompt conversion rate by:
Introducing relevant, intuitive categories aligned with user intent. Adding a guided “Video Settings” step to help users customize their video setup before proceeding to prompt input.
Proposed Solution:
To address the 40% drop-off between the category selection and prompt input steps, we are introducing enhancements to streamline the user experience and guide users more intuitively through the video creation process. The proposed solution includes:
Introduction of New Categories: To better align with diverse user intents, we will replace/update existing categories with: Gen AI image Flow – For users seeking fully AI-generated videos. Concept Explainer Flow – A simplified flow for creating basic explainer videos. Old Steve AI Flow – For script-to-video use cases powered by Steve AI. Insertion of a New Step – "Video Settings": A new step will be added between the prompt input and Q&A steps called Video Settings. In this step, users can configure their video setup, including: Video Type Selection – Animation, Live, or Mixed. Duration Preference – Short (0–1 min), Medium (1–3 min), Long (3+ min). Music and Voice-over Options – Toggle to include background music and/or voice-over. This structured guidance will help reduce user uncertainty, clarify expectations, and provide a smoother onboarding experience—ultimately improving the conversion rate from category to prompt completion.
Flow:
Categories → prompt → video type style (gen ai , v1, concept explainer) → Q&A → video generation
Success Metrics:
Reduce drop-off between category and prompt step by at least 20%. Improve overall flow completion rate by 10%. Increase in prompt submission rate per user session.
Module Based teams - Tech
Module Based teams - Tech 2
Module Based teams - Tech 3
Prompt to video generation:
Video length (video description) → video settings classification of the type of prompt Video type select + video edit (voice over enable or disable, music, video length ) Q/A based on the video type Concept explainer (increase scene count)