Product Hunt Launch Messaging Templates

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Email Templates

Templates to help you generate email messaging in the lead up to launch day

Max Matson

Emails to existing subscribers/users

Email #1 - Launch announcement

Timing: 1 month before launch

Segment: All existing users & email list subscribers (non-Product Hunt)

Subject Line: We have exciting news! 🚀

Hi,

We’re incredibly excited to inform you that we’re launching on Product Hunt on {launch day}! In case you aren’t familiar, Product Hunt is THE place for tech startups to launch their products and get the feedback they need to improve. What this means for you is a wide range of new improvements to our product that will make {thing your company does} even faster and more frictionless than ever before.

As an early member of our community, you’ll receive {your launch day offer}.

Here’s some of the key improvements we’ve been working hard on in the lead up to launch day:

✅ {list your product improvements here}

What’s on the docket for after launch?

🚧 {list product improvements that you will make after launch here}

What can you do to help support our launch?

If you already have a Product Hunt account, please don’t hesitate to check out our page once we launch (we’ll send over a link on launch day) and provide your honest feedback on your teams’ experience with {your company}.

If you don’t have a Product Hunt account, please make an account before launch if you’re interested in supporting us and upvote some launches you like in the lead up to launch to warm up your account. Plus, keep an eye on our social media and repost/comment on our launch day announcements between now and the {launch day}!

Email #2 - Launch day kickoff

Timing: day of launch

Segment: All existing users & email list subscribers (non-Product Hunt)

Subject Line: Today’s the day… {company name} is live to the public!

Hi,

First of all, thank you so much for being a part of our journey! Your support throughout these early days of {company name} means the world to us, we truly couldn’t have made it here without you.

To say thank you, we’re providing you and your team with {your launch day offer} - be sure to upgrade your plan ASAP to get immediate access!

We need your support today to make it to number one. So, here’s what to do:

If you have a Product Hunt account, check out our Product Hunt page & leave us some feedback on your experience with {company name} - {link to PH launch page}

If you don’t have a Product Hunt account, head over to {your social media accounts} and comment on/repost our launch day announcement posts to help us reach as many people as possible!

Thank you so much for your support, we’re so grateful that you’re a part of the {company name} community!

Emails to PH upcoming page subscribers

Email #1 - Auto-send to new subscribers

Timing: ongoing

Segment: All non-imported upcoming page subscribers

Subject Line: {company name} is coming to Product Hunt on {launch day}!

Hi,

It’s official… {company name} will be launching on Product Hunt on {launch day} 🎉

We’ve been heads down these past few weeks implementing some huge new features that will make your {unique value proposition} even easier, and we can’t wait to share them with you at launch! We’ll be in touch to remind you come launch day, we can’t wait to see you there!

Thank you for coming on this journey with us

Email #2 - Day before launch

Timing: day before launch

Segment: All non-imported upcoming page subscribers

Subject Line: Only 24 hours left until showtime!

Hi,

{company name} is launching on Product Hunt TOMORROW… that means there are less than 24 hours standing between you and securing {your launch day offer}!

We’ll be live tonight at 12 AM midnight PST – so, if you’re a night owl or live in a different time zone please don’t hesitate to get started early and give us some feedback on our launch page as soon as it goes live! For those on a standard US schedule, check in with our launch page any time tomorrow to give us some feedback and get signed up for {your launch day offer}.

We can’t wait to see you tomorrow, and make sure to dive into the comments and let us know what you think!

Email #3 - Launch day kickoff

Timing: day before launch

Segment: All non-imported upcoming page subscribers

Subject Line: Only 24 hours left until showtime! Hi {first name},

First of all, thank you so much for being a part of our journey! We truly appreciate your support and feedback throughout this process. Now, it’s time to get you into {company name} so you can get {your value proposition}.

So, here’s what to do:

Check out our Product Hunt page & leave us some feedback - {link to PH launch page}

Visit the site and sign up using your work email address.

{your product flow}!

Thank you so much for taking this ride with us, we can’t wait to see you on the other side!

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