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Children of Uganda Campaign Strategy
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Virtual Event Marketing
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Event Description

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On November 13, Children of Uganda will hold our first-ever virtual event - Journey of Light: A Virtual Benefit Boma for the Children of Uganda. A boma is a circular enclosure of branches around a fire, a sacred space where the community and elders gather for meaningful discussions and important decisions. While we can’t bring our Tour of Light to you in person this year, we invite you to be part of a virtual boma for people who care about the future of Uganda. We’ll gather, get a glimpse into the challenges Ugandan families face right now, and help empower Ugandan women and children.
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Campaign Objectives and Goals

Your marketing campaign will be more successful when you have a clear understanding of what you are trying to accomplish. For example, do you want to get your organization's name out there? Increase tickets to your event? More donations?
Let's break it down in the section below.

SMART Goals

Increase email subscribers by 200 by September 15, 2021.
Build a community of online supporters by reaching 250+ event registration by November 13, 2021.
Cultivate relationships with your donors by reaching 10% audience engagement rate by November 13, 2021.

We know that repeatable communication campaigns like this have a ripple affect so we also have a secondary campaign objective, which is to develop an automated and repeatable promotions campaign for your event.

Marketing Checklist

Select which marketing avenue’s we’ll use for this campaign.

Offline Marketing

Informative Flyer
Trade Shows
Newspaper/Magazine Ads
Fairs/Live Events
Billboards
Networking Events
Radio/TV Ads
Direct Mail
Telemarketing
Word of Mouth

Online Marketing

Website/Blog
Email Newsletter
Influencer Marketing
Google Ads
Social Ads
Ad Networks
Social Media
Webinars
SEO
Affiliate Marketing

Platform Planning

Before you can jump right into posting about your event, you need to do some research and planning. This section will give you the insight needed to select the best channels for your marketing campaign.
Use this section to select the best channels for your marketing campaign.
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Platform
Goals
Audiences
Deliverables
2
Instagram
Direct people to the website Opportunities to direct message
New Aware
Livestreams Stories Reels Posts
3
Facebook
Direct people to the website
New Aware
Posts Livestreams
4
Twitter
Direct people to the website
New Aware
Posts
5
Pinterest
Direct people to the website
New Aware
Posts
6
Website
Supply resources Opportunities to sign up
Engaged
Landing pages Sign up pages Blogs
7
Email
Bring people to the next step in the stakeholder value journey
All existing
Newsletters Auto Responses ED personalized
There are no rows in this table
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